Wolverine Film Director Premieres First Teaser On Twitter’s Vine

vine-iconTwitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video.

It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. That trailer isn’t due to premiere until tomorrow, giving Vine a two-day advance window.

Mangold coined the term “tweaser” to describe the six-second video in a tweet that’s now been retweeted more than a thousand times and favorited more than 250 times.


The Wolverine’s official Twitter account also posted the Vine video, and that tweet has had an additional 550+ retweets and 130+ favorites so far.

All in all, that’s pretty solid exposure for Vine and — more importantly — it’s a degree of validation that marketing and promotion can be done in just six seconds of video.

Related Topics: Channel: Video | Social Media Marketing | Twitter | Twitter: Vine | Video


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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