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Writing Ad Copy That Converts
Good copy is less about product and more about people.
Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of ways to measure ad performance. Digital marketers have many optimization tactics at their disposal including, bids, budgets, targeting and keywords. While these all are important, the only thing that your potential customer actually sees is your ad.
Yahoo studied the impact of thousands of digital ads, and a number of best practices have emerged that help ad copy break through the clutter. This Yahoo eBook will break down the basic copywriting elements and show you how to use them to tell a cohesive, logical story.
Visit Digital Marketing Depot to download your copy.