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WSJ: Amazon will soon be offering more private-label brands
Products will range from household goods to nuts, spices, coffee, tea and baby products.
According to a report from The Wall Street Journal, Amazon will soon be adding new lines of private-label brands that will be made available exclusively to its Prime members.
While Amazon declined to comment, The Wall Street Journal says Amazon’s newly added products will include the e-commerce giant’s “first broad push” in the perishable foods market.
The new brands with names like Happy Belly, Wickedly Prime and Mama Bear will include nuts, spices, tea, coffee, baby food and vitamins, as well as household items such as diapers and laundry detergents.
Happy Belly and Wickedly Prime food products, Mama Bear baby products and Presto’s line of household goods were listed among the labels to be added, with some possibly coming to the site as early as the end of May or the beginning of June.
The Wall Street Journal said it wasn’t clear how Amazon’s new private-label products would be priced relative to brand name product lines.