• Terry_Funk

    Do people log onto FB ready to jump on the ads? I guess not. Relying heavily on CTR to assess the effectiveness of ads are a bit outdated, i think.

  • http://twitter.com/antwakefield Ant Wakefield

    A lot of what is advertised on Facebook goes into ‘brand awareness’. Clicking on an AD for GM is great, but the fact that we would still see the ‘brand’ there is fundamental for big brands. Facebook’s ability to ‘mind read’ is a great asset, showing ads depending on what users update about. It freaks people out, but some like it, especially when they are interested in a new topic. Would i like to read an AD about a new car if i posted i was looking for one? Probably. The CTR isn’t the only point here, as the poster above commented…

  • mississaugamovers

    I like this articles.

  • Robbi Drake

    To be frank,  the targeting on Facebook  is laughable at best. The day after Penguin hit, Google’s Facebook page sported an advertisement for a service that offered safe link-building with no footprint.Slightly ironic and certainly amusing. Facebook has not been the traffic driver that many think that it would be for that reason I think, but also, in part, because of what Facebook is to the user–largely an entertainment venue, not a market place, although the social aspects of it do in fact lend a lot of  notice to the brand.
     Insofar as being desirous of having the immersive ads on Facebook, I disagree. I personally think that type of advertising isn’t going to be as effective on Facebook. Facebook is disproportionately female so far as users go and quite frankly GM does not market well to women. The GM advertising isn’t designed to gain either their attention or their trust so while the ads may  not be well targeted on FB, they are also not well crafted by GM. There is some measure of blame for both of them in this failure..

  • http://twitter.com/mwlodarski Michal Wlodarski

    GDN avg CTR at 0,4%. It looks pretty high to me.

  • http://www.kevin-pike.com Kevin Pike

    Sidebar ads are/were just the beginning for FB. The “promoted status update” (aka pay to have my post appear to my followers in their streams) is the next big wave of ads for Facebook… Kinda of like Twitter did with promoted Tweets. 

    Anyway, the intangible thing FB needs to be careful not mess up the “cool” factor. If they want longevity, they can’t bow to shareholders greed and let ads dominate the landscape. People need to always feel it’s about them first – not like a marketing pawn.   

  • LaneMurphy

    I agree that the the problem is not with Facebook in general, however it is how companies are using this platform for advertising/marketing. The old methods of display/banners never worked very well and they certainly do not work on a platform designed for entertainment and community building. Companies must be more thoughtful with regard to their audience engagement methods on Facebook. In my opinion the answer is real-time (daily) branded content…its relevent, entertaining and highly engaging. I am referring to multi-media content, not textual content. Brands must become content publishers to keep up with the voracious pace of media consumption. Full disclaimer, I am the president of a company called Tauntr Media, we are the market leaders in the production and distribution of “real-time branded content”. We make the content in-house every day for brands and distributed it throughout the internet. While I do not mean for this to be a pitch for our company I feel very strongly that this the solution for advertising/marketing on social platforms.

  • Ivan Strouchliak

    Someone on the inside is trying to lower the stock price down right before the IPO, pulling the strings at GM, and releasing some bad Facebook publicity.