WSJ: Yahoo Wants Deeper Relationship With Apple

Yahoo + Apple Earlier in the week, I speculated that Yahoo might be able to follow Facebook’s lead and create a Home-like proprietary software layer on top of Android. But, there would be risks in doing so.

An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with another operating system that has massive reach: iOS.

The Wall Street Journal (WSJ) is reporting this afternoon that Apple and Yahoo are having a conversation, with no deal imminent, to expand the amount of Yahoo content available to Siri and pre-loaded on Apple devices. According to the WSJ:

But the companies are discussing new arrangements, including possible deals to get more content from Yahoo News and its other Web properties loaded onto Apple devices or available through an expanded Siri partnership, one of these people said . . .

Yahoo also has contemplated ways it could provide Web-search results to Apple, so that Apple could rely less on Google Inc. But the idea is still a long shot because of Yahoo’s partnership with Microsoft Corp., which powers Yahoo’s search service, and Apple’s deal to use Google’s Web-search service as the default in the iPhone and iPad web browser.

Yahoo CEO Marissa Mayer has been investing heavily in mobile and tried to shift the focus of the entire company toward mobile and multi-screen usage. She has made a number of recent acquisitions to gain both talent and mobile technology. The recent Summly acquisition includes technology developed at SRI, which was the birthplace of Apple’s Siri.

According to the WSJ article, Apple is seeking to distance itself further from Google, but so far, won’t consider using either Yahoo or Bing as the iOS “default” search provider (though users can manually change engines) because Apple considers Google’s search results to be superior. Indeed, Google Search helps patch or hide imperfections or incompleteness in Siri’s data and the way it operates.

Even though Yahoo has made new overtures toward Google since Mayer came aboard, they remain competitors. A deeper Yahoo-Apple partnership would thus be a little bit of the old: “the enemy of my enemy is my friend.”

Related Topics: Apple | Apple: iOS | Apple: iPhone | Apple: Siri | Channel: Mobile Marketing | Yahoo | Yahoo: Business Issues | Yahoo: Mobile

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!