Yahoo Has 500 Working On Mobile, Up 5-10X From Past

Yahoo’s betting big on mobile, to the degree of having increased the number of those working on mobile to 500 people — a 5-to-10-times increase since before Marissa Mayer took over as CEO. Those figures, along with other tidbits mostly heard before, were part of a keynote conversation with Mayer at the 4A’s Transformation conference — the annual […]

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Yahoo’s betting big on mobile, to the degree of having increased the number of those working on mobile to 500 people — a 5-to-10-times increase since before Marissa Mayer took over as CEO.

Those figures, along with other tidbits mostly heard before, were part of a keynote conversation with Mayer at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies.

Mayer also spoke of a “Content Pyramid,” three core areas that Yahoo is focused on: search, email and digital magazines, echoing what she said earlier this year at CES.

Asked about programmatic ad sales, she said some feel that’s the opposite of premium ads; to her, it’s just the opposition of manual buying. Programmatic ads can mean premium ad opportunities, plus in a way that Yahoo hopes makes it even easier to buy.

Of its Yahoo News Digest product launched during CES, Mayer said  50% of those who download the product convert into daily users.

As for Yahoo itself, she said monthly active users are up to 800 million, with 200 million of those being US based.

Interestingly, Mayer said nothing about the new Yahoo Motion Ads announced earlier today.

Below, our live blog of her talk:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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