Yahoo Has 500 Working On Mobile, Up 5-10X From Past


Yahoo’s betting big on mobile, to the degree of having increased the number of those working on mobile to 500 people — a 5-to-10-times increase since before Marissa Mayer took over as CEO.

Those figures, along with other tidbits mostly heard before, were part of a keynote conversation with Mayer at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies.

Mayer also spoke of a “Content Pyramid,” three core areas that Yahoo is focused on: search, email and digital magazines, echoing what she said earlier this year at CES.

Asked about programmatic ad sales, she said some feel that’s the opposite of premium ads; to her, it’s just the opposition of manual buying. Programmatic ads can mean premium ad opportunities, plus in a way that Yahoo hopes makes it even easier to buy.

Of its Yahoo News Digest product launched during CES, Mayer said  50% of those who download the product convert into daily users.

As for Yahoo itself, she said monthly active users are up to 800 million, with 200 million of those being US based.

Interestingly, Mayer said nothing about the new Yahoo Motion Ads announced earlier today.

Below, our live blog of her talk:

Related Topics: Channel: Mobile Marketing | Live Blogging


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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