Yahoo! Debuts! New! Logo!

After 18 years without change, and an interminable 30-day countdown of rejected logos, Yahoo has finally unveiled its new logo:

yahoo-new-logos

Yahoo CMO Kathy Savitt offered this explanation of the change:

We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.

It’s so whimsical that, not only is the exclamation point still part of the logo, but it’s also animated and bounces around before settling in its spot when you visit Yahoo.com. (That teeth-gnashing you might hear is coming from the legions of exclamation point haters.)

Nevermind the acquisitions and product cuts/changes, this is Marissa Mayer’s most visible stamp yet on Yahoo. (It’ll be seen by the almost 200 million visitors that see a Yahoo site each month.) And Mayer has written a much longer — and geekier — explanation of what went into the new logo, discussing details like the switch from using a serif font to having letters with “scallops” on the end.

The new logo is rolling out tonight across Yahoo’s properties. I’m already seeing it on Yahoo.com, Yahoo News and even Yahoo’s investor relations site. It’s in use on Yahoo’s Twitter account, Facebook page and YouTube channel.

Two places it’s not showing yet? On Yahoo’s Flickr account and its Google+ page.

yahoo-flickr-googleplus

Whoops.

(Some other Yahoo pages on Google+ have the new logo, like Yahoo TV and Yahoo Shine.)

Related Topics: Branding | Channel: Industry | Top News | Yahoo | Yahoo: Business Issues

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Pat Grady

    Clean, modern, and the shape / size of the letters is onomatopoeia-esque. I like it!

  • Rihtar

    What is it with corporations and spending big bucks on graphics that someone would make for them for few bucks?

    This new logo might be modern, but it sucks. Previous one was better in my opinion.

  • Drew Rigler

    I understand the need for companies to update their logo. Yahoo did have a very “90′s” logo, but this misses the mark to bring it to feel “now”. Seriously, the Photoshop bevel, the too thin text. Missed opportunity for something memorable and remarkable, this just screams “I downloaded PS5 from a torrent last night and look what I did!”

  • Ben

    Looks like they changed the G+ photo to the new logo, but still not Flickr. Also, their Youtube page has their old favicon, although I think the new favicon is worse. The investors page only changed the main logo on the top left. It’s funny how they didn’t bother to announce the new logo on G+ either.

  • collegetalks

    I cant call this a logo. Someone just timepassed with bad photoshop skills.

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