After 18 years without change, and an interminable 30-day countdown of rejected logos, Yahoo has finally unveiled its new logo:
Yahoo CMO Kathy Savitt offered this explanation of the change:
We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.
It’s so whimsical that, not only is the exclamation point still part of the logo, but it’s also animated and bounces around before settling in its spot when you visit Yahoo.com. (That teeth-gnashing you might hear is coming from the legions of exclamation point haters.)
Nevermind the acquisitions and product cuts/changes, this is Marissa Mayer’s most visible stamp yet on Yahoo. (It’ll be seen by the almost 200 million visitors that see a Yahoo site each month.) And Mayer has written a much longer — and geekier — explanation of what went into the new logo, discussing details like the switch from using a serif font to having letters with “scallops” on the end.
The new logo is rolling out tonight across Yahoo’s properties. I’m already seeing it on Yahoo.com, Yahoo News and even Yahoo’s investor relations site. It’s in use on Yahoo’s Twitter account, Facebook page and YouTube channel.