Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace

Yahoo has announced a new ad marketplace that combines mobile search and native ads.

It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform.

Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini:

With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.

Yahoo has been focused on native advertising lately, and also on simplifying the ad buying process. CEO Marissa Mayer made both of those topics a priority at her CES keynote last month when Yahoo re-organized its ad products under the “Yahoo Advertising” name.

Related Topics: Channel: Display Advertising | Display Advertising | Mobile Marketing | Yahoo | Yahoo: Advertising


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Brook Shepard

    Of course this is cool and sexy – but I hope they open it to mid-sized advertisers (unlike, say, Yahoo Stream ads which require a 5K minimum test) so that ≈$50,000 (per month) advertisers can buy in, or it’ll die on the vine.

  • Kristina Nette

    Anyone can buy ads on Stream Ads or Gemini

  • Brook Shepard

    Yes, but it’s a 5K recommended minimum – up from a “hard” 5K minimum when they started. And while ITT Tech or Devry can easily afford a 5K test, there are four hundred other $50,000-to-$150,000 monthly-spending schools that can’t. The barrier to entry is too high for these guys, because they can’t afford to test. (sorry for the harping on schools, it’s my wheelhouse).

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