Promise To Make The New “My Yahoo” Your Home Page, Get Retweeted By CEO Marissa Mayer

Promise to switch to the “My Yahoo” personalized home page — which got a facelift today — and you might get a retweet from CEO Marissa Mayer. That’s the unexpected and individualized marketing campaign that’s underway now.

Yahoo announced a refresh to its My Yahoo personalized home page today, which provides one-stop shopping for getting your Yahoo mail, sports scores, Flickr photos, a feature to surface content you might like and more.

Enter Mayer’s personal campaign to spur adoption via her Twitter account. Max Myers tweeted to her that if she retweeted his pledge to make My Yahoo his home page, he’d go through with it:

She did, spurring a series of copy-cats — which she also retweeted:

marissamayer (marissamayer) on Twitter-1

It’s pretty fun to watch a CEO get into the trenches like this. Mayer didn’t solicit the retweet-for-My Yahoo pledges. But she certainly rolled with it, once it started. Or whoever is tweeting for her. But I’m pretty sure it’s her.

Here’s a video from Yahoo about its new home page:

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Related Topics: Channel: Industry | Yahoo: My Yahoo


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • DC Montreal

    Ever since I started using the Internet on a regular basis, about a dozen years ago or so, My Yahoo! and I have been good buddies. My Yahoo! is still the first thing that pops up on my PC screen when I sit down with my first coffee of the day. I’m a big fan of, perhaps sucker for, the personalization of one’s computer experience; content, lay out, themes, colours, you name it and I want to be able to adjust it to my liking. Hence the attraction to My Yahoo! But I feel my old pal may be trying to pull a fast one on me.

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