Yahoo Meme Shutting Down On May 25th


This will likely come as no surprise to anyone: Yahoo has announced that it will shut down Yahoo Meme on May 25th.

Not familiar with Yahoo Meme? That was probably the main problem: Not enough familiarity and adoption.

Yahoo Meme launched in 2009, but only in a Portuguese-language version. An English-language version followed later that year. Here’s how I described it at the time on Search Engine Land:

“…the closest comparison is Twitter. It’s a micro-blogging service where users post updates that can include photos and/or video. Meme supports reposting and following other users to stay abreast of their updates. Sound familiar?”

Unlike many other new social networking services, Yahoo Meme didn’t even seem to get much tire-kicking among early adopters; that’s perhaps because it didn’t really offer anything unique that wasn’t available on other services (i.e., Twitter and Facebook) with much larger audiences.

In its announcement today, Yahoo says it wants to focus on “content and tools that matter most to people,” as well as on “our core strengths and new innovations.”

If you happen to be an active Yahoo Meme user, first – wow. Talk about taking the road less traveled. Second, things will continue as normal until April 25th. At that point, Meme will not accept any new members, posts or comments. You’ll be able to access your blog until May 25th; at that point, the site will be shut down and all URLs will become unreachable. Between now and May 25th, you can also export your Meme posts into a downloadable file.

Today’s announcement was presaged by Yahoo’s January announcement that the iOS app for Yahoo Meme was being shuttered.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Yahoo


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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