Yahoo Poaches Key Googler Henrique de Castro As New Chief Operating Officer

Yahoo announced today it has hired Henrique de Castro, currently vice president of Google’s worldwide Partner Business Solutions group, as chief operating officer (COO). It’s a major role: he’ll be overseeing Yahoo’s sales, operations, media and business development worldwide. According to Yahoo’s press release, De Castro will join the company on or before January 22, 2013, or as soon as he has satisfied his obligations to his current employer.

Newly named Yahoo CEO Marissa Mayer, just three months into her job and giving birth to her first child two weeks ago, is obviously moving aggressively to reshape Yahoo’s management team.

De Castro brings serious experience to Yahoo. From the press release:

“De Castro brings more than 20 years experience leading operations, strategy, partner management and revenue generation for some of the world’s leading brands. He led Google’s media, mobile and platforms organization. Prior to Google, de Castro spent two years at Dell Corporation, where he managed sales and business development operations across Western Europe. He has consulted for McKinsey & Company, where he advised numerous clients across many different industries.”

More on de Castro’s background and why Mayer moved aggressively to hire him at AllThingsD.

Related Topics: Channel: Industry | Top News | Yahoo: Business Issues


About The Author: (@CJSherman) is a contributing editor to Marketing Land and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Pat Grady

    It feels like the early 1960′s, the AFL is drafting and signing NFL players… is Marissa Mayer the new Al Davis? For clarity, I mean this as a high compliment to her, and I’m not yet predicting a future league merge, but it has definitely crossed my mind.

  • Ric Dragon

    Perhaps 2013 will be the year of The Return of the Dead Platforms as Yahoo and MySpace rise from their graves…

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!