Yahoo announced fourth quarter earnings today under the leadership of Marissa Mayer. This is the first time Yahoo reported a rise in revenue in four years.
The revenue was up 2% year-over-year at $1.35 billion for the fourth quarter and $4.99 billion for the 2012 year. Yahoo’s profits slipped by 22% year-over-year with $190 million for the quarter. This did, however, beat Wall Street estimates, and Yahoo’s stock price is now up almost 4% in after-hours trading.
Search revenues were also up year-over-year with $482 million for the fourth quarter of 2012 compared to $465 million for the fourth quarter of 2011. GAAP search revenue was $1.89 billion for the full year of 2012, a 2 percent increase compared to $1.85 billion for the prior year.
On the search side, Yahoo reported a lift in Paid clicks of approximately 11 percent compared to the fourth quarter of 2011, and increased approximately 8 percent compared to the third quarter of 2012. While Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011, it decreased approximately 2 percent compared to the third quarter of 2012.