Yahoo Q4 2012 Earnings Beat Estimates: Revenues Finally Up After Four Years
Yahoo announced fourth quarter earnings today under the leadership of Marissa Mayer. This is the first time Yahoo reported a rise in revenue in four years.
The revenue was up 2% year-over-year at $1.35 billion for the fourth quarter and $4.99 billion for the 2012 year. Yahoo’s profits slipped by 22% year-over-year with $190 million for the quarter. This did, however, beat Wall Street estimates, and Yahoo’s stock price is now up almost 4% in after-hours trading.
Search revenues were also up year-over-year with $482 million for the fourth quarter of 2012 compared to $465 million for the fourth quarter of 2011. GAAP search revenue was $1.89 billion for the full year of 2012, a 2 percent increase compared to $1.85 billion for the prior year.
On the search side, Yahoo reported a lift in Paid clicks of approximately 11 percent compared to the fourth quarter of 2011, and increased approximately 8 percent compared to the third quarter of 2012. While Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011, it decreased approximately 2 percent compared to the third quarter of 2012.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Discover what's up in the business of marketing each Friday.