Yahoo Q4 Blah: Display & Search Down Slightly

Yahoo today reported Q4 and full year results. Unlike Apple, the company didn’t have a blowout holiday quarter.

Quarterly revenue was down YoY by 3 percent. However income was up 10 percent. Yahoo grew uniques by 12 percent over 2010 but its search audience was down by 4 percent. Revenue was up in EMEA and Asia, but down 6 percent in the Americas region.

Everything was generally flat and came in roughly in line with financial analysts’ expectations. Here are the financials at a glance:

Display and search revenue:

  • Display revenue ex-TAC was $546 million, a 4 percent decrease compared to $567 million for the fourth quarter of 2010.
  • Search revenue ex-TAC was $376 million, a 3 percent decrease compared to $388 million for the fourth quarter of 2010.

Here are some of the earnings slides to further illustrate Yahoo’s generally lackluster quarter:

New CEO Scott Thompson will put on a show of enthusiasm on the earnings call — coming up.

Related Topics: Channel: Industry | Yahoo | Yahoo: Business Issues

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!