Yahoo Reports Mixed Q2 Results, Display Down But Search Up

Yahoo logoYahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was $1.135 million, which is down 7 percent vs. last year. Revenue ex-TAC was $1.071 million.

Display ad revenue came in at $423 million, representing an 11 percent decline compared to $473 million last year. By contrast, search revenue gained: $403 million in Q2, a 5 percent increase vs. $385 million last year.

Paid search clicks increased 21 percent, but PPC prices declined 8 percent vs. a year ago.

Yahoo revenue sources Q2 2013

Yahoo said that during the quarter it repurchased “25.3 million shares of stock at an average price of $25.76 for $653 million.” That was financed by proceeds of the sale of half of its interest in Chinese online marketplace Alibaba. The company will reap billions more when the second half of its Alibaba interest sells.

The chart below indicates a range of key metrics and financial data “at a glance.”

Yahoo Q2 metrics

These basically flat Q2 results will bolster assertions and arguments among skeptics that Mayer hasn’t yet had an impact where it counts most: revenue growth. However I think she’s done a great job in laying the foundation for a longer-term Yahoo comeback.

Yahoo’s stock is trading down slightly after hours.

Yahoo stock ticker

Related Topics: Channel: Industry | Top News | Yahoo | Yahoo: Advertising | Yahoo: Business Issues

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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