Yahoo Strikes Deal To Run Contextual AdSense Ads From Google

yahoo-googleYahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo’s exclusive partner there; but, Google will non-exclusively provide contextual ads that will appear throughout Yahoo’s properties and certain co-branded sites. The ads will come through AdSense for Content, with mobile ads provided by AdMob.

In a blog post announcing the global relationship, Yahoo said, “By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.”

Yahoo already displays contextual advertising as part of Bing’s content network, and last September, it announced a deal to open its own contextual advertising network in partnership with Bing and Media.net.

Given CEO Marissa Mayer’s relationship with the folks at Google, and the fact that she recently poached former Googler Henrique de Castro to be her chief operating officer, it’s not a huge surprise to see Yahoo working with Google. Still, Microsoft probably isn’t thrilled, given the move indicates some insufficiency of the Bing alliance — which hasn’t delivered the hoped-for results to Yahoo.

Speculation as to whether a more comprehensive tie-up between Yahoo and Google is in store will no doubt abound. The Bing deal for algorithmic and paid search isn’t set to expire until 2019. News of the new Yahoo/Google relationship was first reported by AllThingsD.

Related Topics: Channel: Industry | Google: AdSense | Google: Business Issues | Top News | Yahoo: Business Issues

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About The Author: is executive features editor of Marketing Land and Search Engine Land. She’s a well-respected authority on digital marketing, having reported on, written about and worked in digital media and marketing for more than 10 years. She is a previous managing editor of ClickZ and has worked on the other side of digital publishing, helping independent publishers monetize their sites in her work at Federated Media Publishing.

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  • http://hybnost.com/ Vikas Paul

    yahoo scores in Advertising…It is interesting to see the outcomes of this partnership

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