Yahoo Sues Facebook For Patent Infringement, How Much Will Facebook Wind Up Paying?

As is being widely reported, Yahoo filed a patent lawsuit against Facebook today in US Federal Court in the Northern District of California. At the center of the litigation are a wide range of claims that cover advertising, the news feed, messaging, social networking and privacy, among others.

Here’s a key paragraph from the complaint:

It reads, “For much of the technology upon which Facebook is based, Yahoo got there first . . .” No dollar amount is specified in the damages portion of the complaint. Presumably Yahoo thinks this IP is worth hundreds of millions if not billions of dollars.

AllThingsD reports that the decision to sue was made chiefly by new Yahoo CEO Scott Thompson — over the objections of many Yahoo personnel internally — and signals a new more aggressive attitude at Yahoo. For its part Facebook says that it learned about the claims and the suit “in the media,” suggesting that it wasn’t approached by Yahoo before the litigation was filed. However the New York Times reported that the companies did meet “in person” at the end of February to discuss the claims.

What’s Motivating Yahoo?

Why is Yahoo suing Facebook? The prevailing suggestion is that Yahoo can no longer compete directly and so is suing to obtain “revenue” it is losing in the market. Or maybe it’s suing out of a kind of “resentment” that Facebook has usurped its position as the largest display advertising site online.

Neither is accurate. Yahoo likely sees a potentially large opportunity in the litigation. The timing is inconvenient for Facebook, which is about to go public. However I’m sure the timing is quite calculated by Yahoo.

You may remember that Yahoo sued Google and others for patent infringement over AdWords (based on the Overture patents granted in 2001). Google was also just about to go public and settled with Yahoo, agreeing to issue 2.7 million shares of stock in exchange for a perpetual license to the IP and an agreement to dismiss the case. Yahoo later sold the stock for a total of roughly $1.5 billion.

Lessons of the Google Litigation

That amount now seems like a pittance vs. the billions in revenues that Google is reaping off AdWords. Had Yahoo asked for and obtained an annual license fee it could be getting a substantial “annuity” from Google.

Yahoo also sued Quigo (now part of AOL) and FindWhat in the first half of the last decade using the same Overture patents.

So the Yahoo action against Facebook isn’t unprecedented and may have nothing to do with “sour grapes.” Many if not most of the claims probably have merit and there will probably be a settlement rather than a trial (just a guess).

The IPO puts more pressure on Facebook to settle in the near term. That’s undoubtedly something that Yahoo considered in the timing of this litigation. The question is really not whether Facebook will settle but whether Yahoo, having theoretically learned the lesson of the Google IP settlement, tries to get ongoing licensing revenue from the social network.

Related Entries

Related Topics: Channel: Industry | Facebook: Legal | Legal: Patents | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.stanleyoppenheimer.com searchengineman

    If you took 50% of the revenue of the top 100 Fortune 500 companies, You still would be short of the amount of money sucked up by the USA legal system.  At least highwaymen have the descency to bring swords and guns when waylaying passing travellers..for protection money……death by a 1000 paper cuts, wielded by lawyers.  

    Searchengineman

  • Ben Wilcox

    Yahoo! is trying to scam their way to make profit, because their loosing profit, a lot of it. I did have a Yahoo! account, until they let hackers and spammers flood my email. 

  • Vardhman Jain

    Interesting is that when Apple sues people claim they are innovative, but when an now underdog yahoo claims its innovations by patents, people somehow don’t like it.

  • http://profile.yahoo.com/LA6EEFASGXSYBSEAARIICFMMZE Tanjil

    I think yahoo is total mess up. I dont lik yahoo. I used yahoo mail once. But Now I am using gmail. And it is the best email

  • http://profile.yahoo.com/LA6EEFASGXSYBSEAARIICFMMZE Tanjil

    The spam control system of yahoo is worse. Ans now they are suing facebook. I am surprised. It not an example of 
    healthy relationship   :p

  • http://www.facebook.com/profile.php?id=100000864311752 Christine Cadena

    Yahoo is a joke.  I used to freelance for them and I’ve seen that company go in so many unstable directions.  If they truly believe they owned the IP on the products, then why haven’t they made them successful?   It makes no sense that to think that a company can own every idea out there, especially when said company is also unable to put them into profitability.  Yahoo needs to suck it up and go play in another playground.  Enough already. 

  • Anonymous

    Flowers are the materialized form of sweetest human emotions. No matter how apart you are from your close relations, or whether you had a tough time with our sweetie, a bunch of colorful flowers will melt
    everything. Slowly, just like its fragrances, a flower makes you feel good for everything. Visit http://www.flowersdeliveryahmedabad.com today for more details,

     
     

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!