Yahoo announced a partnership with Twitter today to include real-time tweets from media outlets, politicians and celebrities in the Yahoo homepage newsfeed.
In a post titled “@yahoo delivers #bestoftheweb,” Yahoo CEO Marissa Mayer said users will see “relevant and personalized Tweets alongside stories from Yahoo! and other sources.” Users will be able to follow tweet sources by clicking on the “Follow” button displayed in the tweets.
It is not yet clear how the tweet personalization will function, but one would think that users who are signed in to Yahoo and or Twitter will be served more personalized results.
This may bring back memories of that falling out Google had with Twitter to include tweets in Google’s go at real-time search a couple of years ago. Though the Yahoo partnership isn’t search based per se, Yahoo clearly sees opportunity in integrating real-time news and information — not least because Twitter has turned into the go-to source for finding and publishing breaking news. Giving users access to newsworthy tweets within Yahoo should help keep them on, and coming back to, Yahoo. For its part, Twitter stands to gain added exposure and user engagement with the addition of the follow buttons. Financial terms, if any, were not disclosed.
Users in the U.S. will start to see the Twitter integration over the next few days on desktops and mobile.