Yahoo Updating Their Logo To Reflect The New “Spirit Of Innovation” At The Company

yahoo-logo-changeYahoo announced they are updating their logo on September 4th at 9pm PST, and over the next thirty-days, they will be showcasing a variation a day of the logo on their home page.

The day one logo is shown here, and each day, Yahoo will change the logo in an effort to have “some fun while honoring the legacy of the present logo.”

Yahoo won’t share the final logo with us yet, but promises the new logo will retain the color purple, the iconic exclamation point and the famous yodel.

Here is a video of some of the logos Yahoo will be displaying over the 30-day period:

Again, the new logo will be finalized on September 4th at 9pm PST.

Postscript: The day two logo is live but keep in mind, you can track the daily logos at

Related Topics: Channel: Industry | Yahoo: Business Issues


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Joey Ambrose

    Ha! Great video they put together to announce lead up. That in itself shows some innovation!

  • Link Worx Seo

    Why is Yahoo! not showing T.V. commercials as Bing and Google? Good video thought…

  • hisdudenessishere

    Ok so to be innovative these days all you have to do is write your company name in a bunch of different fonts!?

    Typical Yahoo! boring!!!

  • hisdudenessishere

    Wow you must be constantly amazed by the mundane and average.

  • Herojig

    that’s as good as it gets these days…

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