After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles, meant to deliver personalized content to users.
As a user performs more searches on Yahoo and engages with more content, their news feed becomes intuitive to their personal preferences. Along with Yahoo’s news stream, Yahoo Stream Ads have been developed to deliver the same relevant content within the user’s news feed.
“Advertising can, and should, enhance discovery in a seamless and effective manner. The more users spend time with Yahoo, the more relevant and personalized the content and advertising becomes,” said Yahoo CEO Marissa Mayer in today’s announcement.
Along with the new Yahoo Stream Ads, the company also announced new Yahoo.com Billboard ads, an interactive ad format that includes rich content. Using the example of a movie advertisement, Yahoo explained how the billboard ad format could contain the movie trailer, links to more information about the film, and the option to buy movie tickets straight from the ad.