New Yahoo Stream Ads Fit Right In Line With The New Yahoo Experience

Yahoo!After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles, meant to deliver personalized content to users.

As a user performs more searches on Yahoo and engages with more content, their news feed becomes intuitive to their personal preferences. Along with Yahoo’s news stream, Yahoo Stream Ads have been developed to deliver the same relevant content within the user’s news feed.

“Advertising can, and should, enhance discovery in a seamless and effective manner. The more users spend time with Yahoo, the more relevant and personalized the content and advertising becomes,” said Yahoo CEO Marissa Mayer in today’s announcement.

yahoo stream ads

Along with the new Yahoo Stream Ads, the company also announced new Billboard ads, an interactive ad format that includes rich content. Using the example of a movie advertisement, Yahoo explained how the billboard ad format could contain the movie trailer, links to more information about the film, and the option to buy movie tickets straight from the ad.

Yahoo Billboard ads

Related Topics: Channel: Display Advertising | Display Advertising | Yahoo | Yahoo: News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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