• http://www.brickmarketing.com/ Nick Stamoulis

    “Too many off-topic posts can make it look like you’re simply pandering
    to random users to garner empty likes and shares rather than focusing on
    meaningful engagement.”

    Agreed. An off topic post every now and again is fine, but if you use it too much it looks like you have nothing worth actually saying.

  • RavenCourtney

    Exactly. It’s hard to build a real and useful relationship with customers if you’ve got nothing to say.

  • http://www.icahbanjarmasin.com/ Icahbanjarmasin

    Amazing thank you very much my friend.

  • http://www.facebook.com/bbabicz Becca Babicz

    Great post! Another, “yellow light social media tactic” might be sharing other companies content on Facebook. It’s good to not be too self-promotional and if you read an article you think your community will benefit from, it makes sense to post content that’s not yours. On the same hand, you don’t want it to look like you can’t create great content and are piggy backing on a brand that’s smarter than you are. Use this tactic with caution too!

  • RavenCourtney

    Good point, Becca! I’d say that’s a good addition to the list.

  • http://twitter.com/incrediblefalk Karelisa Falkner

    Great article. This will be my new mantra “Do the work of finding the aspects of your brand that customers really care about. (If you can’t find those, maybe social media isn’t the solution for your brand.)”

  • RavenCourtney

    You can’t go wrong with that in mind (in my opinion). Thanks for reading, Karelisa!