Yelp Advertisers Now Able To Promote Transactions Directly From Yelp Business Listings

yelp iconYelp announced a new Call to Action feature today that allows business owners to promote specific transactions directly on their Yelp business listing. In an attempt to increase potential revenue for advertisers, the new Call to Action feature enables a link within an advertiser’s business listing that will take consumers to the website where the transaction can be completed.

The sample below shows a ‘Reserve Now’ Call to Action button, but advertisers can choose whatever transaction they prefer.

Yelp Call to Action feature

According to the announcement, Ticketmaster was one of the first Yelp advertisers to take advantage of the Call to Action feature. The event ticketing company used the feature on more than 2,000 of its live entertainment venue Yelp listings, offering consumers the opportunity to go from the venue’s Yelp listing directly to buying tickets on Ticketmaster’s website.

With a reported 102 million monthly unique visitors and approximately 10 million monthly unique mobile devices using the Yelp app, Yelp says their users will be able to access the Call to Action feature via desktops and mobile devices.

Related Topics: Channel: Local | Mobile Marketing | Search Marketing | Yelp

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • http://jobappplus.com/ Alex Miklin

    Which is why Yelp is awesome!

  • Customer1st

    Yes but Yelp has way too many local listings beyond restaurants etc with no rich content or payment functionality. They need a simple product to bring in the longtail of micro local businesses that need a basic web presence and payment ability. Then Yelp would be truly awesome!

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