Yelp Offers More Detailed Engagement Metrics To Business Owners

Based on input from business owners, Yelp has expanded and improved the metrics it offers to those who’ve claimed their accounts on Yelp.

Account owners can now see organic traffic over 30 day, one year and two year periods. They also can see how many times they showed up in search results. Mobile traffic is also broken out.

The screen below is an actual account page, rather than a mockup. It shows 13 percent of views coming from mobile.

Yelp also offers an array of metrics around “customer actions” (engagement). These include mobile check-ins, calls, directions to the business, photos uploaded, clicks, bookmarks and deals sold. You don’t get to drill into these more deeply but it is helpful to see all the activity.

Yelp now says it has 66 million monthly uniques on a global basis. Approximately 5.7 million people on a monthly basis access Yelp via mobile devices. The company operates in 12 countries outside the US.

Yelp’s stock price has remained well above its offering level. The company is now worth $1.6 billion.

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Related Topics: Analytics | Channel: Local | Top News | Yelp

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://twitter.com/DavidKyle David Kyle

    Yelp still extorts money from business owners too. 
    http://yelp-sucks.com/

  • http://www.smm3.org/socmediator Andrei Kamarouski

    Dear Yelp. It makes sense to visualize our cool actions as sales funnel, which will speak your metrics value more pointed. Right?

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