Yelp’s international growth took another step today with the opening of its first ad sales office outside the U.S.
Prince Andrew, The Duke of York, was on hand for the announcement, which the company says will involve more than 100 new advertising and marketing jobs.
As part of the launch, Yelp’s Jed Nachman, the Senior VP of Revenue, has relocated from Yelp’s San Francisco headquarters to the new London office. He’s been with the company since 2007.
Although this is Yelp’s first international sales office, the company has staff in 17 countries overall.
Yelp just began selling and showing ads on its UK site during the second quarter of 2012. Yelp ads have previously only shown in the U.S. and Canada.