Yelp Platform Brings Transactions To Local Business Pages

yelp-logoYelp has formally announced a new tool called Yelp Platform that turns its local business pages into a platform for consumer transactions.

It’s somewhat similar to, but not to be confused with the call-to-action product that Yelp recently began offering to advertisers.

Today’s launch is narrow. It’s focused specifically on the restaurant category, and allows consumers to order food for delivery or pickup from about 100 restaurants that are supported by and/or Eat24. Yelp CEO Jeremy Stoppelman told the MobileBeat conference today that Yelp will handle most of the experience from ordering through checkout and payment processing.

You can see an example of Yelp Platform in action on the Yelp listing for Republic, a restaurant in New York City.


Yelp promises that the Platform tool will be rolled out to additional categories including dentists, spas, salons and yoga studios.

Yelp Platform is available on Yelp’s website, as well as on its mobile website and its iOS apps. The company says Android rollout is coming soon.

Related Topics: Channel: Local | Yelp


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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