Yelp Platform Brings Transactions To Local Business Pages

yelp-logoYelp has formally announced a new tool called Yelp Platform that turns its local business pages into a platform for consumer transactions.

It’s somewhat similar to, but not to be confused with the call-to-action product that Yelp recently began offering to advertisers.

Today’s launch is narrow. It’s focused specifically on the restaurant category, and allows consumers to order food for delivery or pickup from about 100 restaurants that are supported by Delivery.com and/or Eat24. Yelp CEO Jeremy Stoppelman told the MobileBeat conference today that Yelp will handle most of the experience from ordering through checkout and payment processing.

You can see an example of Yelp Platform in action on the Yelp listing for Republic, a restaurant in New York City.

yelp-platform

Yelp promises that the Platform tool will be rolled out to additional categories including dentists, spas, salons and yoga studios.

Yelp Platform is available on Yelp’s website, as well as on its mobile website and its iOS apps. The company says Android rollout is coming soon.

Related Topics: Channel: Local | Yelp

Sponsored


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!