Yelp Starts Selling Display Ads In Its Mobile App

yelp-logoYelp is now selling display ads in its mobile apps, with two advertisers — Taco Bell and InterContinental Hotels Groups (IHG) as the first two advertisers to give it a try.

According to Ad Age, those two companies will have exclusivity for the month of March in their respective categories — Taco Bell for restaurant-related searches and IHG for travel-related searches.

The IHG ads are reportedly showing today, but I’m not seeing them yet in my searches. AdAge says the Taco Bell ads are expected to begin showing on Thursday. Their article included this screenshot showing a Taco Bell display ad.

yelp-mobile-display-ad

Miller Lite is expected to begin a Yelp display campaign later this month before the ad product opens up widely on April 1st with geo-targeting and cross-device tracking, AdAge reports.

Yelp has already been showing its non-display local business ads in mobile apps. In its Q4 2012 earnings announcement, Yelp said that 25 percent of local ads were shown on mobile devices in the quarter and its app was used on 9.2 million unique mobile devices. The company previously said that 45 percent of Yelp searches happen in its mobile apps.

Related Topics: Channel: Local | Display Advertising | Mobile Marketing | Top News | Yelp

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://www.socialbakers.com/ Michal Smetana

    It was only a matter of time, when they would come up with ads to their app. And it’s only logical, everyone is doing it, everyone is making a lot of money from it, then why they shouldn’t?

  • Rose Powers

    I will boycott any business that takes out ads with yelp.
    Will taco bell now get to cherry pick and remove its one star yelp ratings. will be interesting to see.
    but then I dont need yelp anyway and would never get its ap even if it is free. Most of the reviews are from trolls.

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