• http://www.seo-theory.com/ Michael Martinez

    And yet at least 1 academic study of consumer reviews estimated that up to 2/3 of them are already fake.

  • gregsterling

    If true that would be horrible

  • Sharon Moak

    I’m not surprised that owners pay for reviews. Yelp removes too many positive, legitimate reviews and leaves too many suspicious negative ones. Owners are trapped and helpless.

    Yelp refuses to filter a false review on my biz from a drunk customer who walked out on his ticket. The user has only 1 review & no profile. It should have been filtered organically. Then several witnesses flagged it as well but Yelp remains unresponsive.

    With that kind of inconsistent, unethical filtering that violates Yelp’s own guidelines and zero customer service, business owners will continue resorting to shady tactics to boost their ratings.

  • http://www.seo-theory.com/ Michael Martinez

    I cannot vouch for the study, although it was cited in at least one news article I read recently. Fake reviews have been around since the 1990s.

  • Chris Ratchford

    Sharon is right on. Yelp is such a PITA. I can’t believe they are #2 in the review space.