No longer will users have to hop around from Tweet to Tweet when looking to find the context of a linked Tweet. A new test available to some users in the Twitter app allows users to paste a link to a previous Tweet, and when it is pushed live, it will become an embedded Tweet. This will help clean-up the linking process while adding more context to an update.
This may have big implications for marketers. Imagine the ability to use this as a response for a customer or to joke around with another brand. Instead of requiring users to click from one tweet to another. This gives instant context and allows users to see full Tweets that can be punched up.