• http://www.brickmarketing.com/ Nick Stamoulis

    “now you must consider things like whether or not the site is
    brand-appropriate, who the competition on the site will be, what kind of
    user base the site has, is the CPM right, and so on and so forth”

    A good point. For instance, do you really want to advertise on a site that caters to your peers or one that speaks more to your audience? While getting the thumbs up from your counterparts is always great, they aren’t the ones doing business with your brand.