• Chris Elwell

    CTR is a meaningless statistic that no one should bother with.

    Clients should be using more enlighting metrics to evaluate their digital marketing programs, e.g. cost per acquisition, cost per lead and perhaps even CPC. And agencies that want to stay engaged should be insisting they do.

  • http://www.MediaRevo.Com/ MediaRevo.Com

    Is this an advertorial for Vantage Local? How about pay for performance as a solution. Pretty simple formula: Total Sales (TS) multiplied by Gross Profit (GP) Per Sale divided by Spend (Sp) in a formula: (TS x GP)/Sp = ROI
    This will solve all your problems!