Your Facebook Post’s Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes

Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks at WiseMetrics, a Facebook Analytics provider, performed a study that analyzed engagement levels by hour for Facebook updates.

The study found that 75% of engagement occurs within the first 5 hours, overall impressions hit 75% of their max in less than 2:30 hours and, worst of all, Reach achieves 75% of potential in just two hours. Reach definitively has the fastest time to potential as WiseMetrics found that 50% of global potential is achieved just 30 minutes.


The study analyzed the correlation between time (hours) and overall progress on achieving the full potential of Engagement, Impressions and Reach. For marketers, this timeline gives us a clear road to success and should help us analyze when we need to “boost” content with paid ads. Another key takeaway from this study is that we should be cognizant of when our audience is most active and plan post releases accordingly for maximum exposure.

For more information see the official blog post from WiseMetrics. Image courtesy of WiseMetrics.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Facebook: Statistics


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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  • mustafaalmsry
  • Sharad Verma

    In contrast Pinterest pins drive clicks up to 30 days and beyond. Piqora did the study for a sample of retail brands who have connected their GA with Piqora’s dashboard.

  • Rajesh_magar

    Was nice and informative. Thanks for introduced me with such great tool.

    And one little typo mistake is there in first para. You might accidentally hyperlink incorrect URL, please take care of it. Thank you!

  • Benjamin

    Hi Greg,
    Thanks a lot for referring to our blog.
    We just published a new data-oriented study where we analyze how promoting posts on Facebook impacts EdgeRank, and we present a few findings:
    For instance we show that even if a promoted posts gets a lot of negative feedback, Facebook won’t penalize the page.
    Let us know if you find it interesting.

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