• http://www.seo-theory.com/ Michael Martinez

    “More than 50%” — that’s a pretty tough claim to sell. I have looked at the analytics for a LOT of Websites. Rarely have I seen that kind of traffic flow to a Website’s home page.

  • http://www.smartinsights.com/ Dave Chaffey

    Hi – interesting article and a good point to make, I wrote a similar one several years ago looking at Autoglass UK where they have treated their homepage exactly like a landing page and optimised it to give a much simpler page than most.

    That said I would agree with Michael and in my experience it’s around or less than 50% depending on how effective search is/how well known the brand is/how many returning visitors/existing customers. This last point is worth considering since the designs above are focused on first time visitors – you have to make the design work for returners too – possibly with a personalised areas – companies rarely do in my experience.

  • http://www.smartinsights.com/ Dave Chaffey

    Hi – interesting article and a good point to make, I wrote a similar one several years ago looking at Autoglass UK where they have treated their homepage exactly like a landing page and optimised it to give a much simpler page than most.

    That said I would agree with Michael and in my experience it’s around or less than 50% depending on how effective search is/how well known the brand is/how many returning visitors/existing customers. This last point is worth considering since the designs above are focused on first time visitors – you have to make the design work for returners too – possibly with a personalised areas – companies rarely do in my experience.