YouTube Boasts A Trillion Video Views In 2011

youtube-logoTwelve zeroes. A trillion. It looks like this:


That’s how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it’s nothing compared to our $15 trillion national debt, so there!)

Still, that’s a stunning number. And it’s part of YouTube’s 2011 Rewind feature that looks back at how and what we watched over the past 12 months.

Most Watched YouTube Videos of 2011

This list doesn’t include videos from major music labels. And it also includes only two videos that I’ve seen. (Not kidding. Just the talking twin babies and the Volkswagen commercial. I’m not nearly as hip as I seem.)

  1. Rebecca Black – Friday (OFFICIAL VIDEO)
  2. Ultimate Dog Tease
  3. Jack Sparrow (feat. Michael Bolton)
  4. Talking Twin Babies – PART 2 – OFFICIAL VIDEO
  5. Nyan Cat [original]
  6. Look At Me Now – Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic)
  7. The Creep (feat. Nicki Minaj & John Waters)
  8. Maria Aragon – Born This Way (Cover) by Lady Gaga
  9. The Force: Volkswagen Commercial
  10. Cat mom hugs baby kitten

YouTube’s list of the fastest rising search terms during the year included several pop music references — Lady Gaga in February and April, Katy Perry in June, Amy Winehouse in July, Drake in August and the Rock In Rio festival in September. Ted Williams, the homeless man with an amazing voice, dominated YouTube search in January. In March, it was the tsunami in Japan and in May it was Osama bin Laden’s death.

This helicopter view of the Japanese tsunami was the most-watched news video of the year, while an unofficial iPhone 5 concept video was the most-viewed science/tech video of the year.

See more at the YouTube 2011 Rewind site.

Related Topics: Channel: Video | Google: YouTube | Statistics: Online Behavior | Video


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Dewaldt Huysamen

    Interesting that YouTube removed their own rewind video? 

    Well it was down for a while stating the video was violating their policies. weird

  • Brandignity

    You Tube is not only fun for viewers but it’s a great way to market your business. More business’s should make their videos entertaining and fun to watch like the videos above! 

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