YouTube Eliminates 301+ Standard To Check For Spam – Now Counts Video Views In Real-Time

The new process is drawing much praise from the creator community.

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According to an infographic tweeted today from @YTCreators (the YouTube Creators Twitter handle), YouTube is no longer halting video view counts at 300 to verify “real” views, and instead, counting views in real-time while simultaneously reviewing for spam.

The announcement has already drawn much applause from creators, with the tweet receiving many positive replies like the following:

Before now, YouTube would freeze a video’s view count at 300 while it monitored views to make sure they were coming from actual viewers versus bots. After the views were verified, Youtube would update the view count with the verified number, a process it says would take a couple hours.

“Now, we count views we’re confident come from real people as they’re recorded and keep reviewing the rest,” says YouTube.

Here’s the graphic YouTube tweeted to explain the new review process:
YouTube 301+ graphic


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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