Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK’s “Most […]

Chat with MarTechBot

youtube-logoFollowing the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount.

According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK’s “Most Shoking Second a Day” video outranked videos from brands like Samsung, Old Spice and Subaru.

There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million views each, while the No. 3 ranked ad from Old Spice earned under five million views.

Samsung took the No. 1 and No. 2 spots, with its “Official Introduction” ad for the Galaxy S5 phone winning over 23 million views, and its “Galaxy S5 Official Hands-on” video earning over three million views.

The tenth ranked video, an ad from The Oregon Tourism Commission, earned only 104,561 views.

YouTube’s Ad Leaderboard for March 2014:

1. “Most Shocking Second a Day Video” Save the Children UK: 28,697,607 views

2. “Samsung Galaxy S5 – Official Introduction” Samsung Mobile: 23,819,243 views

3. “Old Spice | Get Shaved in the Face” Old Spice: 4,671,756 views

4. “WRX STI vs StickBomb” Subaru Global TV: 3,358,932 views

5. “Samsung Galaxy S5 – Official Hands-on” Samsung Mobile: 3,126,620 views

6. “COCO Mademoiselle: She’s Not There” Chanel: 1,581,840 views

7. “Guess Who Loves Taco Bell’s New Breakfast?” Taco Bell: 1,528,043 views

8. “St. Patrick’s Day 2014 #IrelandInspires” Failte Ireland TV: 1,088,596 views

9. “9 Super Cool Baby Tips and Hacks” Buzz Feed Yellow: 394,687 views

10. “The 7 Wonders of Oregon” Oregon: 104,561 views


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Get the must-read newsletter for marketers.