YouTube Preps New Subscription Music Service

Google MusicAccording to Billboard, YouTube is readying a new on-demand music service. Google has not confirmed the report and declined to comment.

Citing people “familiar with the plans,” Billboard reports that there will be a free version and a paid version of the new YouTube music service. But wait, doesn’t Google already have a subscription music service? Yes, it’s Google Music/All Access and costs $9.99 per month. It was introduced at Google I/O earlier this year and offers unlimited skips and curated content.

And that’s precisely what enables this new YouTube offering. Google has already secured most if not all of the content licenses it needs to launch the new service.

So what would be the major difference between the Google and YouTube on-demand music products? As you might expect: video.

Music videos will come with the YouTube version. Billboard says that the paid version of YouTube Music (or whatever it will be called) will also likely to be ad free and permit offline listening/viewing as well.

The article speculates that the free version of the service is likely to have a range of attractive features to enable Google to build a large audience and create new ad inventory:

The free tier is likely to be unlimited, on-demand access to full tracks on all platforms, including mobile, said several people who have been briefed on the proposed service. In that sense, the paid tier is more of a “soft sell” as YouTube’s primary goal is to continue to amass ears and eyes to its mobile platform to sell ads.

Subscriptions and subscription revenue may not be the primary objective of YouTube Music, compared with Google Music. Furthermore, given that there’s so much free music content on YouTube already, upselling younger users into a subscription product may prove challenging.

But with the hook of video (which will also be optimized for mobile devices) a free, more structured YouTube music service might prove to be quite popular.

Related Topics: Channel: Video | Google: Mobile | Google: YouTube


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!