Sign up to receive weekly insights on video advertising and trends.
Wojcicki Says 50% Of YouTube’s Traffic Now Coming From Mobile Phones & Tablets
YouTube CEO tells Code/Mobile Conference audience the site's mobile traffic continues to grow.
During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed half of YouTube’s traffic was coming from mobile phone and tablet devices.
Recode.net reported on Wojcicki’s Code/Mobile presentation, noting her comments on the importance of mobile, along with remarks that YouTube is exploring a new ad-free subscription service.
According to YouTube’s stats, the site currently has more than one billion unique visitors per month, with 80 percent of its traffic from outside the U.S.