YouTube’s New One Channel Design Now Live For All Publishers

youtube-logo-200All video publishers with YouTube profiles have now been converted to the new “One Channel” design. This shouldn’t be a surprise, though: YouTube started teasing the new look back in February and promised a few weeks ago that the full conversion would be happening today.

One Channel adds a number of customizations to YouTube profile pages, including

  • showing a specific channel “trailer” only to viewers that aren’t already subscribed to your channel
  • adding an image to serve as “channel art” at the top of the profile page
  • organizing videos and playlists into customizable sections

Here’s a screenshot of iJustine’s profile (she’s one of YouTube’s most popular users) showing some of the new features.


YouTube says its creators that opted in early to One Channel have seen a 20 percent increase in visits to their channels and an (unspecified) increase in subscribers, too.

If you’re just starting to use One Channel now because you have to, YouTube’s channel optimization tips might come in handy.

Related Topics: Channel: Video | Google | Google: YouTube | Top News | Video


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • YOUDIE41

    Still haven’t been upgraded.

  • Nadim Knape

    Nice article! I first was a little bit sceptical about the forced migration. Now I think there are more options. For my personal channel is was not a great thing. After some research I now can see the branding possibilities for my company. You can add a custom tab and it makes it possible to create a mini website with video and more,within your YouTube brand channel. Clipster for YouTube is a product that
    does this. I believe Wildfire also has an option for that. Too bad it is not for free.

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