Get the most important digital marketing news each day.
YouTube’s New Trending Tab Shows Videos As They Go Viral
Google says videos are curated based on comments, views, novelty and external references.
As part of its #YouTubeRewind 2015 announcement, the site rolled out a new “trending tab” that monitors the latest viral videos.
“This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS and desktop device,” says YouTube on its blog, “See ’em as they take off and before they appear in YouTube Rewind 2016.”
A Google spokesperson told VentureBeat the videos are not curated based on a viewer’s watch habits but via an algorithm that tracks comments, views, novelty and external references, and that the videos listed in the tab differ from country to country.
YouTube Trending Tab
VentureBeat also reported that videos rated for mature audiences are excluded from the trending tab.