YouTube’s Stunning Stats: 4 Billion Daily Views, An Hour Of Video Uploaded Every Second


I think “SMH” is the right web acronym to use for the latest stats that YouTube has shared this morning — stats that definitely have me shaking my head. Consider these:

  • More than four billion videos viewed daily around the world.
  • An hour of video is uploaded every second.

In the case of the first stat — four billion views per day — YouTube says that’s up 25 percent in the past eight months. As for the second stat — an hour of video uploaded per second — YouTube says that’s up more than 30 percent in the past eight months.

To put those numbers into perspective, YouTube has launched a new website at that may not only have you shaking your head, but also covering your ears. (Wow, that flying Pop-Tart/cat thing is annoying.)

Just last week, comScore’s latest video rankings for the U.S. estimated YouTube with about 21.9 billion videos viewed during December 2011. No other site surpassed the one billion videos mark in the U.S. that month.

Related Topics: Channel: Video | Google: YouTube | Statistics: Market Share | Statistics: Popularity & Usage | Video


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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