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YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content
Of the 40-billion all-time total views generated by branded content, almost half occurred during the last year.
In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last year, with monthly views of branded content up 55 percent since 2014.
Focusing on Intebrand’s top 100 brands, YouTube worked with the YouTube marketing firm Pixability to analyze how the top brands are performing. According to the data, branded content has generated more than 40 billion views total over all time, with more than 18 billion of those views happening during the last year.
YouTube says the top 100 brands have uploaded a total of 611,000 videos to date, with 10 percent of the videos running more than 10 minutes in length.
In terms of content, 10% of brand videos posted to YouTube in the last year are over 10 minutes long. This indicates that brands are creating made-for-YouTube content, which tends to perform better than repurposed material.
The report found that Thursday is the most popular day of the week for branded video uploads.
Brand channel subscriptions are also up, climbing 47 percent year over year since 2014. YouTube’s research revealed the top 100 brands own a total of 2,434 channels, averaging 24.3 channels per brand. The top 100 brand channels have won a total of 73 million subscribers.
As far as engagement, videos from the top 100 brands have earned 90 million total likes, 8.9 million dislikes and 16 million comments.
The report didn’t call out any top-performing brands on YouTube or rank any of the brands according to their YouTube activity; instead, it offered only general data on how brands are performing overall.
Insights from the Top 100 Brands on YouTube
The report also included two YouTube advertising stats: first, the number of advertisers who run video ads on the site has grown more than 40 percent year-over-year; and second, the average spend per advertiser for the top 100 advertisers is up over 60 percent year-over-year.