Google Q1 2014: $15.4B But Misses, Paid Clicks Up, CPCs Down

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Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including Motorola), up 19 percent vs. last year. However, neither the topline nor earnings per share beat financial analysts’ expectations. Accordingly, the stock is down nearly 6 percent in after-hours trading. Below are some of the highlights from the […]


Brands Can Now Turn Google+ Posts Into Interactive Display Ads

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Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at […]


Why You Suddenly Lost All Those Google+ Followers

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On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a “spring cleaning” of spammy Google+ accounts following profiles pages; however, it’s really pulling out the followers […]



 

Ubisoft ‘Exploits’ Your Online Profile To Tout New Game

Creative Of The Day -

If you’ve ever taken a moment to sit down and give long, hard thought to all the information you’ve placed in the cloud since the dawn of the internet, you’d probably end up like one of those mental patients in American Horror Story Asylum. It’s kind of scary the trust we place in the intertubes. […]

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Reading Keywords’ Future In Interactive Marketing

Search Marketing Column -

If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of recent announcements about keyword restrictions, you really should take a minute or two and have a look. Right now, Google is moving away from providing third parties with the depth of data it […]

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You Need More Than Just Google Analytics To Succeed Online

Analytics & Marketing Column -

If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem like crazy thinking because GA has a huge array of capabilities. However, there are many areas where we have better tools for understanding visitor behavior such as interaction, user sentiment and impact […]

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What Is Your Content Marketing Aiming For? 5 Goals To Consider

Content Marketing Column -

As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to ratchet that up. Data from the Content Marketing Institute show that certain […]

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Health Org’s Creative Social Experiment Proves Smoking Is Ugly

Creative Of The Day -

Ah, Tinder. That Hot or Not-ish site on which those who care only about looks can seek intimacy with others who only care about looks. It’s the way of things these days. After all, who really cares what a person is actually like when that gets in the way of the simplicity of a dating […]

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Marketing Apps: Where Media, Messages & Mechanisms Converge

Marketing Strategies Column -

One of the overarching trends in our industry is that marketing is shifting from being in the business of delivering communications — advertisements and content — to being in the business of delivering customer experiences. It’s not just what we say. It’s what prospects and customers experience when they connect with us, in digital channels […]

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