Report: Progressive Insurance Top Mobile Advertiser Of Q2

mobile-devices-trends

Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile advertisers, most used ad formats and a comparison of programmatic media buying online vs. in mobile. The top mobile advertiser in the US in Q2 was Progressive Insurance. Microsoft came in at number […]


Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers

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To no ones surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority — 92% — of that revenue total came from Facebook’s advertising juggernaut, an increase of 67% over the same quarter in 2013. In short […]


LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”

linkedin-featured

Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads don’t get published to a company’s LinkedIn page, so advertisers can customize and test ad messaging and creatives to targeted audiences. LinkedIn isn’t the first social network to enable testing through posts that aren’t published […]



 

Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories

Creative Of The Day -

Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter […]

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The Weird Al Yankovic Social Media Case Study

Social Media Marketing Column -

Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. […]

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Does Mobile Advertising Work?

Mobile Marketing Column -

We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering from the law of diminishing returns. While there is some truth to that phenomenon, advertising in all forms is far from dead. In fact, since 1926 (with the exception of a dip during World War […]

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2 Questions That Will Make You A Statistically Significant Marketer

Analytics & Marketing Column -

Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant. If you’re still reading, I’m about to put your career or business on the fast track to statistical […]

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How Spirit Airlines Embraced Brand Hatred And Won

Creative Of The Day -

Spirit Airlines is a brand people love to hate. Perhaps you’ve seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people’s expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its “cheap seats” approach to […]

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6 Common Mistakes Of Acquisition Marketers

Display Advertising Column -

New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion. Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and time again. […]

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