Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta. Brands can take content posted on Google+ and turn photos, […]
Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading […]
With more than fifteen years of online marketing communications experience, Robert Patterson leads MMGY Global’s practices in content and social media marketing. Serving as the VP of Content and Social Strategy for MMGY, Robert helps consumers connect with travel brands and each other to inspire and share travel experiences. Prior to MMGY, Robert led digital […]
The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as opposed to just inventory. We used to buy “audiences” by guessing about the characteristics of the visitors to a particular site or type of site. Now, one can pick and choose individuals by their characteristics […]
Surprise! Here is another one of those holiday wishlist-type articles that seem to be a dime a dozen this time of year. In these writers’ defense, wishlist articles really are the most fun to write, as they are little more than a nicely packaged way of telling other people they suck at something. And, is […]
With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who haven’t read Danny Sullivan’s excellent piece from a few weeks ago, let me elaborate on those broken promises. Google at one time decried paid inclusion — but then, in 2012, […]
If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging program. You might be wondering what is the best way to execute on a program or how it fits into the rest of your mobile initiatives. Here are a few essential tips […]
Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data. Until now, Twitter’s advertising solutions were based solely on the data they had about their users. Facebook took a similar step to open their inventory to […]
The Christmas shopping season is officially upon us. Inboxes are stuffed with special email promotions that will hopefully result in stuffed stockings on Christmas day. Maybe not Gmail inboxes, though. Will Gmail’s new tabs be the Grinch that stole Christmas from email marketers this year? Some businesses have publicly speculated and decried the new interface, […]
Learn a lot from reading Marketing Land and Search Engine Land? Attend our conferences!
Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether you're a seasoned expert or just starting out.
Join us at an upcoming SMX event:
Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!
Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot.