To Successfully Measure B2B Content Marketing, Get In The Friend Zone

shutterstock_80356969-friend-zone

Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call […]


Big Gap Between Awareness And Usage Of Digital Wallets

Mobile Wallet Amazon

Within the past week Google, PayPal and Amazon have all made moves in the “mobile wallet” arena. Amazon launched an Android-based mobile wallet app, focused on loyalty and gift cards. PayPal updated its iOS app to enable the addition of loyalty cards. Google updated its Wallet app to include the ability to add gift cards or send and […]


Report: Progressive Insurance Top Mobile Advertiser Of Q2

mobile-devices-trends

Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile advertisers, most used ad formats and a comparison of programmatic media buying online vs. in mobile. The top mobile advertiser in the US in Q2 was Progressive Insurance. Microsoft came in at number […]



 

Bank’s ‘Gaming Wall’ At Stadium Milks World Cup Afterglow

Creative Of The Day -

The World Cup may be over but BBVA Compass bank, which has the naming rights to the Houston stadium that’s home to the MSL Houston Dynamo and the NWSL Houston Dash, is milking the sport’s increased popularity for all it’s worth, erecting an interactive game that lets players share their experiences via social media. Working […]

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To Successfully Measure B2B Content Marketing, Get In The Friend Zone

Analytics & Marketing Column -

Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call […]

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Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories

Creative Of The Day -

Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter […]

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The Weird Al Yankovic Social Media Case Study

Social Media Marketing Column -

Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. […]

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Does Mobile Advertising Work?

Mobile Marketing Column -

We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering from the law of diminishing returns. While there is some truth to that phenomenon, advertising in all forms is far from dead. In fact, since 1926 (with the exception of a dip during World War […]

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2 Questions That Will Make You A Statistically Significant Marketer

Analytics & Marketing Column -

Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant. If you’re still reading, I’m about to put your career or business on the fast track to statistical […]

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