It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it. So when Facebook […]
Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook’s Creative Labs, Paper was released in February and is designed […]
LinkedIn announced today that it has more than 300 million users, 100 million in the United States. “While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce,” Deep Nishar, LinkedIn senior […]
Here’s some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election and Nelson Mandela was elected into office. And Bishop Desmond Tutu coined the term “the rainbow nation.” The rainbow, of course, represents the country’s diversity and its many achievements. To celebrate the 20th […]
It was the year Forrest Gump sorted through a box of chocolates, the only strike happening in Major League Baseball was between the players and management, and Sheryl Crow declared, “All I wanna do is have some fun.” 1994 was also the year affiliate marketing officially burst on the scene. Now, 20 years later, the […]
Spring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning ritual will undoubtedly include some heavy dusting, house-wide reorganization and purging of clutter, it’s no longer limited to people’s physical lives. With today’s digital lifestyle, that clutter invariably lives on PCs, tablets […]
In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,” a futuristic-looking, advanced technology method of dispensing beer. Effectively, it’s a really cool keg. It was designed by Marc Newson and the agency decided to tout Newson’s masterful achievement in Milan during Design Week […]
There are four ways to break into e-commerce: Better service (Zappos) Cheaper prices (flash sales) Proprietary products (Bonobos, BetaBrand, Warby Parker, Revolve Clothing, etc.) New experiences (ShoeDazzle, Rent the Runway) Unless your company embodies at least one of these attributes, it’s nearly impossible to succeed as a viable e-commerce company. Your potential customers are already […]
For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the increase in cross-channel tracking and computational power, new breeds of marketing attribution (“bottom-up”) and other alternative models have appeared in recent years. Although these models all seek to quantify the relative impact of different media channels, they are […]
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