A company called Roost has developed publisher push notifications for PC web browsers. This offers a potential new channel to deliver content or marketing messages via the browser (which can complement or substitute for email). But what’s even more interesting is the prospect of extending this to mobile web browsers. Currently mobile users can only […]
The rumor that real estate site Zillow was buying its chief rival Trulia surfaced last week in a Bloomberg report. This morning it was confirmed. Zillow and Trulia’s boards had approved a $3.5 billion stock-for-stock transaction. Both companies are public. The deal will create a dominant digital real estate company in the U.S. market. The closest rival will be […]
We all do it, likely without much thought. We use our social media — or other digital — identities to log into multiple websites daily. It’s quick, convenient and saves us the hassle of creating another username and password. But if you are concerned about privacy (and you should be), it’s a good idea to […]
With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves. […]
Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will indicate what’s working versus what’s not, what’s a signal versus what’s an outlier. And, data help to determine the proper media mix for the overall campaign strategy. Data-driven, performance-based advertisers reviewing their online […]
The World Cup may be over but BBVA Compass bank, which has the naming rights to the Houston stadium that’s home to the MSL Houston Dynamo and the NWSL Houston Dash, is milking the sport’s increased popularity for all it’s worth, erecting an interactive game that lets players share their experiences via social media. Working […]
Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call […]
Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter […]
Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. […]
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