ML 20200528
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Google is coming for Facebook budgets with Discovery ads, now available globally Discovery campaigns are available to all advertisers globally. by Ginny Marvin
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ML 20200528
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Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers...
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers...
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US...
Facebook Marketplace is open for businesses selling new products
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US...
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...
Brands need to add new chapters to their crisis marketing playbook
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a...
Learn actionable tactics from search marketing experts – free!
Register now to access 40+ sessions that will help drive more traffic, leads, and...
Learn actionable tactics from search marketing experts – free!
Register now to access 40+ sessions that will help drive more traffic, leads, and...
ML 20200527
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ML 20200527
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Who’s who in the identity resolution vendor landscape?
Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded...
Who’s who in the identity resolution vendor landscape?
Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded...
Sonic Branding: Leverage the power of audio in your marketing strategy
Learn how sound can play an important role in differentiating your brand from...
Sonic Branding: Leverage the power of audio in your marketing strategy
Learn how sound can play an important role in differentiating your brand from...
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing...
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing...
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google...
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google...
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly...
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly...
ML 20200522
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ML 20200522
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Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant...
Why B2B marketing automation, and martech in general, are still key
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant...
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...
ML 20200521
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ML 20200521
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Marketers still struggle to build a unified source of data
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...
Marketers still struggle to build a unified source of data
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...
ML 20200520
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ML 20200520
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4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more...
4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more...
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected....
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected....
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Looking for more martech news? Visit MarTechToday.com
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right now, is...
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right now, is...
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage...
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage...
Google adds clarity around eligibility, timing for SMB ad credits
Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late...
Google adds clarity around eligibility, timing for SMB ad credits
Part of Google's response to the COVID-19 crisis, the ad credits will start rolling out in late...
Google Podcasts gets a redesign and iOS rollout
The new design features an Explore tab with recommendations based on the listener's...
Google Podcasts gets a redesign and iOS rollout
The new design features an Explore tab with recommendations based on the listener's...
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus...
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus...
Looking for more search marketing news? Visit SearchEngineLand.com