Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of tools....
Pandora is asking users to say ‘yes’ to interactive audio ads Listeners must verbally engage to hear the rest of the ad. by George Nguyen
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of tools....
The California Consumer Privacy Act goes live in a few short weeks — Are you ready?
There's still time to register! Join us on December 17th for this live...
The California Consumer Privacy Act goes live in a few short weeks — Are you ready?
There's still time to register! Join us on December 17th for this live...
ML 20191213
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ML 20191213
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Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted...
Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted...
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain...
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain...
Pandora is asking users to say ‘yes’ to interactive audio ads
Listeners must verbally engage to hear the rest of the...
Pandora is asking users to say ‘yes’ to interactive audio ads
Listeners must verbally engage to hear the rest of the...
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales...
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales...
LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform
The company also has a Microsoft Teams integration in beta....
LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform
The company also has a Microsoft Teams integration in beta....
How does your organization leverage martech?
Discover the scope of your marketing stack (and promote your business while you're at it) by entering the 2020 Stackie...
How does your organization leverage martech?
Discover the scope of your marketing stack (and promote your business while you're at it) by entering the 2020 Stackie...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many...
Keep your LinkedIn advertising strategy focused in 2020
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on...
Keep your LinkedIn advertising strategy focused in 2020
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on...
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
The Fantastic 5: Emerging strategies to drive conversions & growth
Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live...
The Fantastic 5: Emerging strategies to drive conversions & growth
Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live...
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
Acquia picks up CDP-startup AgilOne
The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia's open...
9 Questions with SEL Awards Judge Chris Sherman
What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in...
9 Questions with SEL Awards Judge Chris Sherman
What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
Machine learning for next-best offers
The ability to make predictions based on past purchase data creates a world of possibilities for creative...
ML 20191211
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ML 20191211
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How the ‘Peloton Woman’ in Aviation Gin’s ad will be a case study on marketing genius for years to come
The ad from Aviation Gin used viral momentum to give us the sequel we didn't know we needed....
How the ‘Peloton Woman’ in Aviation Gin’s ad will be a case study on marketing genius for years to come
The ad from Aviation Gin used viral momentum to give us the sequel we didn't know we needed....
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
The effort is part of parent company Verizon Media's focus on commerce...
Why Should You Attend Search Marketing Expo?
Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing...
Why Should You Attend Search Marketing Expo?
Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing...
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected....
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected....
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
Looking for more martech news? Visit MarTechToday.com
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
Google extends optimization score to Display campaigns
Display-specific recommendations are also now...
Google extends optimization score to Display campaigns
Display-specific recommendations are also now...
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping...
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping...
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX...
Google on building a better holiday omnichannel strategy
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX...
Entries are now being accepted for the 2020 Search Engine Land Awards
Get the recognition your team deserves. Enter your best-performing campaign now....
Entries are now being accepted for the 2020 Search Engine Land Awards
Get the recognition your team deserves. Enter your best-performing campaign now....
Looking for more search marketing news? Visit SearchEngineLand.com