We can’t live without digital media, but why would we want to?
We use digital media platforms for nearly all of our daily transactions – from how we live to how we work, play, communicate and...
Peter Minnium | Apr 25, 2019 at 11:55 am ET
SEO guide to optimizing your LinkedIn profile for more connections, better leads
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn...
Vimeo Showcase opens up Roku, Amazon Fire to video marketers
The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV...
Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy
With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for...
Now’s your chance to speak at MarTech
We just wrapped the MarTech Conference in San Jose and are already hard at work planning our next event happening September 16-18 in Boston....
Privacy-centric browser Brave launches its twist on display ads
Brave Ads are now available on desktop in the U.S., Canada, France, Germany and the...
Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue
The company reports it now reaches 90% of all 13 to 24-year-olds and 75% of all 13 to 34-year-olds in the U.S....
There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
At MarTech West, Nordstrom's analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective...
Are you wasting money on Google Ads?
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and...
Facebook hires former Google, Microsoft director to lead PR
John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the...
The time has come to optimize for IRLs rather than URLs
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
Here’s how you build creative video experiences for a multi-screen world
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple...
Debunking the top 5 stereotypes of programmatic traders
Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really...
Spotify adds Oracle Data Cloud integration geared to auto advertisers
The partnership is designed to give auto advertisers on Spotify deeper insights and targeting...
Register for SMX Advanced by Saturday & enjoy up to $600 off on-site rates
Time is running out to save big on SMX® Advanced. Register by this Saturday to save up to $600 off on-site rates! Miss this and you’ll pay...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization...
Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high
January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack....
Looking for more martech news? Visit MarTechToday.com
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon...
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy...
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
Looking for more search marketing news? Visit SearchEngineLand.com