Facebook Attribution now available to all advertisers
The attribution solution was in beta for more than a year....
Survey: Social commerce held back by security, privacy concerns
However social media influence on purchases via other channels is strong....
Facebook introduces retention optimization option for app advertisers
Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns....
5 essential steps to connect with Generation Z
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as...
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
Quarterly member growth has slowed to less than 2 percent, according to CIRP....
Facebook aims to give more transparency around brand-influencer relationships
The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries....
Facebook cracking down on ads with clickbait headlines, sensationalized language
The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized....
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans...
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information....
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision....
Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
The report focuses on what it calls “foundational technology,” even as the ground keeps...
Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
The matchmaking is based on social posts by brand advocates and by the athletes...
Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
CAAF is focused on performance ad fraud on mobile...
Google ushers in the Age of Conversational Ads with the launch of AdLingo
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond...
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and...
Looking for more martech news? Visit MarTechToday.com
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer...
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google...
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making moves to Amazon...
Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes...
How to create a style guide for your SEO content writers
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the...
Looking for more search marketing news? Visit SearchEngineLand.com
