Marketing Day: Instagram removes fake likes, Snapchat’s Lens Creative Partners program, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Send your team to SMX West to amplify learning and savings!
Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they...
Instagram strips out fake ‘likes’ tied to 3rd-party apps
Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by...
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months....
Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy's, Lowe's, Kohl's and...
Unlock multi-touch attribution with CRM campaign tracking
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline...
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Google had beaten Amazon in device shipments in the previous two quarters....
Driving sales and profits with Facebook Ads
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also...
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Use predictive personalization to drive increased conversion rates
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences....
Instagram unveils 3 new shopping features ahead of holidays
Users will now be able find products via a business profile or video and save to a shopping collection....
Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
Facebook has been testing AR ads in the News Feed since...
Build a strategy to grow your ABM program for 2019
Time to revisit your target account list and explore new channels to tighten alignment between sales and...
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear...
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
Using spherical photos from any supported source, the sites convert them to a single file format and user...
The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning...
PureCars launches an attribution platform just for car dealerships
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of...
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last...
Looking for more martech news? Visit MarTechToday.com
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy...
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer...
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google...
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making moves to Amazon...
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