Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Are you holding your funnel accountable?
Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be...
LinkedIn set to launch redesigned Groups platform by end of August
The company sent a notification email to Group managers outlining coming changes....
Report says Google to launch own smart display in time for holidays
Google has the chance to get it right where Amazon and others have so far failed....
Google clarifies it does capture location data after Location History is turned off
The company issued a correction on a help page following a story by the AP....
Who’s really winning the smart speaker market, Amazon or Google?
Estimates released today by Canalys are very different from figures that Strategy Analytics also published this...
Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign...
Quora advertisers can now optimize campaigns for conversions
Bidding is based on the advertiser's designated cost per action as the system aims to deliver ads to users most likely to convert....
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and...
Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
Awkward at launch, let's hope they can make assistant "interoperability" better....
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features this...
T-Mobile whips out a new secret weapon for customer service: Humans
The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and...
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad...
Fake social accounts: Another problem for marketers to monitor
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and...
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Expanded phrase match negatives: A script for misspellings
Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the...
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA)...
The ultimate guide to using Bing Webmaster Tools – Part 3
Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing...
Google’s political ad transparency report & library offers more accountability around election ads
Announced in May, Google's political ad transparency report and the accompanying political ad library are now...
Forget me not: 3 steps to make your PPC ads more memorable
What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and...
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