Have retail email marketers finally reached the mobile tipping point?
With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you...
Snapchat partners with Amazon to let users shop from pictures
Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on...
How to make a big impact with a small influencer marketing budget
So you want to try influencer marketing, but you aren't ready to allocate a big budget. Nine suggestions for ways to make a mark without...
Marketing Day: Facebook video Ad Breaks, a holiday sales report & Twitter fixes a bug
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Facebook extends video Ad Breaks to 21 more countries
Publishers and creators in Europe, Central and South America and Asia will now be able to monetize their video content with Facebook's expansion...
Learn about people-based marketing from eight experts
For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a...
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
NetElixir expects Amazon to drive 40 percent of its customers' online sales this holiday season....
We’re hiring: Help digital marketers advance their thought leadership
Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands...
Twitter: A bug may have sent some direct messages to business account developers
The company says it fixed the bug two weeks ago, but it had persisted for more than a...
Amazon launches a dozen new devices to put ‘Alexa everywhere’
Company is in a race with Google to control the smart home. ...
Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Instagram rumored to be testing a hashtag selector tool, geo-fenced posts
The company would not comment on possible features being tested but did confirm it was not building a native sharing feature....
Facebook to begin proactively reviewing apps that have not been submitted for inspection
Developers will be notified via an alert within the app dashboard when their app is queued for review....
With Customer 360, Salesforce brings a single customer view to its B2C side
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and...
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app, launching an SDK and training for other...
Adobe’s new Virtual Analyst doesn’t need questions to provide answers
The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being...
How USA Today uses AR to promote a podcast series
“The City” series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D...
Here’s why The New York Times broke down its martech and engineering silos
Though true collaboration between teams requires a 'pardigm shift," New York Times' Pamela Della Motta, Kristian Kristensen say the gains were...
Looking for more martech news? Visit MarTechToday.com
How to create a style guide for your SEO content writers
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the...
How to choose the best content format for link building
Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their...
Ask the SMXpert — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site...
Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of...
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a...
Looking for more search marketing news? Visit SearchEngineLand.com
