Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them...
The trade group denies that real-time bidding is incompatible with...
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate...
Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for...
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...
Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over...
New settings will enable users to have finer control over Facebook's collection of location data when the app is not in use....
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8...
The media platform is currently testing the static ad units with Coca-Cola and...
It is important to choose an attribution approach to measure success - and stick to it - because the most common mistake in campaigns is...
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP...
The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and...
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider....
The updated penalty system will launch on February 25, and include more transparency around policy violations....
It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework...
A good campaign uses optimized forms (the result of user testing), well-designed chatbots and a data processing strategy that provides useful...
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much...
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of...
The company is adding a new "weighted relevance" algorithm for recommendations, enhancing its Personalization Insights reports, and...
Its new solution extends the intelligence platform’s ability to see customer journeys across...
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google...
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two...
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Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get...
The report offers an in-depth review of the market, tips on the buying process and 18 vendor...
The company issued an explainer on how Facebook search...
Users no longer have to go to their Google Account page to access privacy...
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
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