What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
How to set up employee resource groups A guide to self-support for groups within the workforce. by Kim Davis
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What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing...
How technology is changing what it means to be an effective marketer
Tools and tech to help improve analysis, decision making, and strategic...
How technology is changing what it means to be an effective marketer
Tools and tech to help improve analysis, decision making, and strategic...
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When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the...
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the...
How to set up employee resource groups
A guide to self-support for groups within the...
How to set up employee resource groups
A guide to self-support for groups within the...
How to advance Black leaders in martech
Industry organizations and corporate resources play a key role in academic-to-professional...
How to advance Black leaders in martech
Industry organizations and corporate resources play a key role in academic-to-professional...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails...
The Role of Marketing in the All-Digital World
How demand generation strategies have pivoted during these challenging...
The Role of Marketing in the All-Digital World
How demand generation strategies have pivoted during these challenging...
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of...
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of...
Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to...
Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to...
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your...
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your...
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud...
Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...
Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other...
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CCPA enforcement starts now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
CCPA enforcement starts now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure likely won't be clear...
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure likely won't be clear...
Replay: Addressing diversity recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment...
Replay: Addressing diversity recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment...
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining...
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining...
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected....
Here’s why marketer’s need to understand dedicated and shared IPs
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected....
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Looking for more martech news? Visit MarTechToday.com
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories...
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories...
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic....
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic....
Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying...
Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying...
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right now, is...
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right now, is...
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage...
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage...
Looking for more search marketing news? Visit SearchEngineLand.com