Amazon crashes on Prime Day, creating a less than prime shopping experience
The e-commerce site began experiencing problems shortly after its 3:00 p.m. ET start time....
Marketing Day: Facebook Ads Manager, B2B influencers & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Activating B2B influencers across earned, owned, shared & paid media
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key...
Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
A team of more than 100 user researchers collect and analyze feedback to help inform product...
Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven...
New features in the Facebook Ads Manager app make building ads on mobile easier
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more....
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape...
Marketing Day: Google warns of app risk, social media report, TrustArc survey & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Winning the social media marketing game
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to...
How to implement an Account-Based Marketing strategy
Today’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to...
Report: Social media sentiment not predictive of offline brand outcomes
Online and offline brand conversations occur in two vastly different...
The spirit vs. the letter of the email law & the bits in between
There are things we all "know" that aren't actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email...
Third-party app store owner files EU complaint about being blocked by Google
Google says there is significant risk from apps from third-party app stores....
Marketing Day: Facebook fined, SMX Advanced recap, blockchain consortium & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Vivoom turns user-generated content into user-created ads
The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s...
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
The key motivator is not the fear of fines or lawsuits, but meeting customer...
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never...
Report: Companies increase martech spend but struggle to keep up with the speed of its growth
Though companies say they aren't keeping up with the speed of martech's evolution, they continue to add tools to their stacks at a healthy...
IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
The effort, expected to launch by the end of this year, will track transactions on real-time programmatic...
Looking for more martech news? Visit MarTechToday.com
Improving the customer experience means getting search right
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares...
Do Google reviews impact local ranking?
Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her...
Link to my awesome content, please!
Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are...
The small business owners guide to conquering SEO: The glossary
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners...
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more
Google announces machine learning-loaded initiatives at its annual advertiser...
Looking for more search marketing news? Visit SearchEngineLand.com
