Marketing Day: YouTube Music, B2B influencer marketing & Microsoft Audience Network
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
YouTube’s new streaming music service to start rolling out this week
YouTube Music will include skippable and non-skippable in-stream ads....
60 Minutes segment: Google is a monopoly without question
The segment promotes an image of the company as thuggish and market-manipulating....
Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For...
2018: The year of influencer marketing for B2B brands
Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can...
Report: Cost to drive store visits varies widely by category, mobile most efficient channel
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than...
Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX...
Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Twitter is changing how conversations happen based on user behavior and conduct
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations....
Facebook updates Ads Reporting & introduces new ‘creative reporting’
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns....
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
The startup is out with a network that offers decentralized storage controlled by blockchain-based smart contracts that grant or block granular...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home...
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
With the industry still reeling from brand safety concerns last year, WFA's Global Media Charter spells out eight principles it wants...
3 steps to mastering account-based measurement
All this data we've got at our fingertips isn't useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help...
Why your media decisions matter for campaign location attribution
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a...
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More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad...
Pause underperforming ads with this updated AdWords script
If you are running tests on your ads but don't know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to...
Better Business Bureau reviews are complex. Here’s what you need to know
Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously...
Hidden PPC traffic killers
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an...
Beating remarketing addiction and testing for incremental value using Google Analytics
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned...
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