Marketing Day: Agent-client relationships, IAB ads.txt initiative & a holiday retail survey
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Facebook will show all the ads a Page is running & archive US federal election ads
Facebook will test a 'View Ads' tab on Pages in Canada next month and in the US next...
Marketers plan to test out Facebook Stories because why not
As Facebook opens up Stories to Pages, marketers see upside and no immediate...
How to identify the best publishers to help you achieve your business goals
How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine...
Deloitte predicts e-commerce will outperform in-store spending this holiday season
According to Deloitte's 2017 Holiday Retail Survey, online spending will exceed in-store spending for the first time....
Marketing Day: B2B developer marketing, Twitter’s brand strategy director & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Let customers drive email’s cadence
Don't annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email...
Amazon to give Prime customers free access to paid Alexa skills content
Company continues to expand Prime benefits; intent to renew about 75 percent....
Survey: Most consumers unaware that paid influencer posts are #ads
The unanswered question is whether more prominent disclosures would impact influencer-driven sales. ...
Q&A: Twitter’s Stacy Minero details its new branded-content program, #Fuel
Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content...
Everything you need to know about the IAB ads.txt initiative
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know...
Amex and Acxiom create a prediction engine based on purchase data
This is the latest effort to utilize extensive, identified customer records to predict future purchase...
Protagonist adds action tools to its narrative analytics for brands
Going beyond its previous identification of brand-relevant beliefs, the startup is now offering tools to find associated words, channels and...
Infutor launches a propensity marketplace of consumers interested in buying cars
The company says this is the first in a series of predictive industry-focused marketplaces based on its millions of identified consumer...
B2B developer marketing? It’s complicated.
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting...
Looking for more martech news? Visit MarTechToday.com
Tips to troubleshoot your technical SEO
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common...
3 ways to build a better agency-client relationship
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for...
SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice...
5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked...
How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you...
Looking for more search marketing news? Visit SearchEngineLand.com
