How to make a big impact with a small influencer marketing budget
So you want to try influencer marketing, but you aren't ready to allocate a big budget. Nine suggestions for ways to make a mark without...
Marketing Day: Facebook video Ad Breaks, a holiday sales report & Twitter fixes a bug
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Facebook extends video Ad Breaks to 21 more countries
Publishers and creators in Europe, Central and South America and Asia will now be able to monetize their video content with Facebook's expansion...
Learn about people-based marketing from eight experts
For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a...
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
NetElixir expects Amazon to drive 40 percent of its customers' online sales this holiday season....
We’re hiring: Help digital marketers advance their thought leadership
Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands...
Twitter: A bug may have sent some direct messages to business account developers
The company says it fixed the bug two weeks ago, but it had persisted for more than a...
Amazon launches a dozen new devices to put ‘Alexa everywhere’
Company is in a race with Google to control the smart home. ...
Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Instagram rumored to be testing a hashtag selector tool, geo-fenced posts
The company would not comment on possible features being tested but did confirm it was not building a native sharing feature....
Facebook to begin proactively reviewing apps that have not been submitted for inspection
Developers will be notified via an alert within the app dashboard when their app is queued for review....
How marketers cope in an increasingly-skippable advertising environment
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences...
Marketers prepare for changes in states’ sales tax nexus laws
States can now pass legislation that requires online retailers to collect sales tax from buyers. What can you do to...
Google tells Congress approved third-party apps can scan Gmail data
In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from...
How USA Today uses AR to promote a podcast series
“The City” series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D...
Here’s why The New York Times broke down its martech and engineering silos
Though true collaboration between teams requires a 'pardigm shift," New York Times' Pamela Della Motta, Kristian Kristensen say the gains were...
With Marketo mega-deal, Adobe’s reach just got a whole lot wider
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and...
Adobe to acquire Marketo for $4.75 billion
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on...
Segment adds quality tracking for incoming data to its resume
The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data...
Looking for more martech news? Visit MarTechToday.com
How to choose the best content format for link building
Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their...
Ask the SMXpert — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site...
Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of...
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a...
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...
Looking for more search marketing news? Visit SearchEngineLand.com
