Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
The company reported more than 175 million items were purchased by Prime members during the two-day event....
Amy Gesenhues | Jul 17, 2019 at 2:50 pm ET
Report: Amazon Prime Day isn’t just for Prime members any moreAdobe's data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of Prime Day. by Amy Gesenhues
Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
The company reported more than 175 million items were purchased by Prime members during the two-day event....
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient...
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with...
Site Search Best Practices: Giving Customers What They Need, When They Want It
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
Site Search Best Practices: Giving Customers What They Need, When They Want It
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information....
Report: Amazon Prime Day isn’t just for Prime members any more
Adobe's data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of...
Report: Amazon Prime Day isn’t just for Prime members any more
Adobe's data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
HubSpot’s free users get a premium upgrade
Users of the marketing platform's free CRM software will now have access to more of HubSpots marketing...
Why should you attend MarTech?
Technology is ingrained in every aspect of modern marketing. Indeed, martech is marketing for iconic brands and digital natives alike....
Why should you attend MarTech?
Technology is ingrained in every aspect of modern marketing. Indeed, martech is marketing for iconic brands and digital natives alike....
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry,...
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and...
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and...
Here’s another sneak peek at the SMX East agenda
I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and...
Here’s another sneak peek at the SMX East agenda
I’m checking in with an update from the Search Engine Land editors: They’re wrapping up the SMX® East agenda. It’s going to be bigger and...
FTC slaps Facebook with long-awaited $5 billion fine for privacy violations
The fine is more than 200x the next largest monetary penalty imposed by the FTC....
FTC slaps Facebook with long-awaited $5 billion fine for privacy violations
The fine is more than 200x the next largest monetary penalty imposed by the FTC....
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to cash...
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data...
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data...
YouTube offers creators more revenue opportunities
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising...
YouTube offers creators more revenue opportunities
The video platform announced new levels for Channel Memberships, Super Stickers and more merchandising...
How agencies can use Kanban to manage client work
Optimizing workflow that is transparent means the team can be more efficient by identifying and eliminating...
How agencies can use Kanban to manage client work
Optimizing workflow that is transparent means the team can be more efficient by identifying and eliminating...
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Company touts "MTA" solution as the next-generation in campaign measurement and analytics....
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
Company touts "MTA" solution as the next-generation in campaign measurement and analytics....
New Nielsen service offers podcast audience insights for advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing...
New Nielsen service offers podcast audience insights for advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing...
Twitter ArtHouse launches to give brands more access to creators, influencers
The ArtHouse team will include content strategists, digital producers and influencer marketing specialists....
Twitter ArtHouse launches to give brands more access to creators, influencers
The ArtHouse team will include content strategists, digital producers and influencer marketing specialists....
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Looking for more martech news? Visit MarTechToday.com
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid...
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid...
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and...
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and...
The North Face gets a thumbs down from SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...
The North Face gets a thumbs down from SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image...
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding...
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding...
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in...
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in...
Looking for more search marketing news? Visit SearchEngineLand.com