For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be managed via the API as...
For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are...
NPR, Rawvoice/Blubrry are the first to gain...
The brands recognized this year used Twitter to complement their other marketing efforts....
Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity and...
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role....
Move beyond a siloed approach to marketing to improve the return on investment while evolving your...
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience...
While marketing and IT will always have team-specific objectives, both care about maximizing martech...
Rethink your free shipping offers to better align with larger business...
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to...
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for...
At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its...
With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data...
Supply-side platforms can simplify and enhance the value of media-buying by utilizing data for better...
The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive...
Entry is free and open through March 15,...
Looking for more martech news? Visit MarTechToday.com
The company issued an explainer on how Facebook search...
Users no longer have to go to their Google Account page to access privacy...
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
Google says the new attribution will better reflect the role of video in the customer...
The ads reflect the new design of Google Discover, previously known as Google...
Looking for more search marketing news? Visit SearchEngineLand.com
