Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist...
How to increase B2B form submissions through conversion testing
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion...
Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Making the inbox spring to life at last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up....
Jeff Bezos confirms Amazon now has more than 100M Prime members
For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to...
Compare 15 marketing automation platforms
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
EU Commissioner: Two remaining antitrust cases against Google ‘advancing’
Billions in additional penalties are at stake....
Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Facebook reopens review process for Instant Games & Messenger apps
After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process -- but will people trust the...
Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage
Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening...
Snapchat broadens its ad options with new Shoppable AR Lenses for brands
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded...
Senators introduce privacy ‘bill of rights’ to protect consumer data
The CONSENT Act would require edge providers to comply with FTC-regulated data protection...
Facebook to change terms of service for members outside Europe ahead of GDPR
The company says that despite the timing of the move, all users will have the same data privacy...
MarTech Today’s GDPR guide for marketers is now available
We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice...
Tech companies organize two efforts to support personal data management — both called Open GDPR
Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data...
Looking for more martech news? Visit MarTechToday.com
Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10...
Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google's Dynamic Search Ads. He shares why he feels the ad program doesn't hold a candle...
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...
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