Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the...
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also...
In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. A complete competitive...
Jeremy King led the e-commerce tech team at Walmart and served as VP of engineering at...
Though Facebook's March 13 outage was the longest in its history, there's a lot that can be done to make sure you're prepared for the next...
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly...
Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous...
AppsFlyer also says that app-install fraud is 30 percent across the industry....
You’ve told us that connecting with fellow attendees and expert speakers is a priority. So we’re introducing some new elements to the SMX®...
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch...
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting...
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative...
Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers...
It's important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response....
Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted....
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across...
The feature allows users to make purchases without leaving the app....
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said...
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the...
Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key...
We're asking you to help us compile marketer's pain points into the mother of all...
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
Looking for more martech news? Visit MarTechToday.com
McDonald's campaign showed drivers in-car ads that mirrored...
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Coming in April, Policy manager will be the central spot to manage policy...
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
See how your site stacks up against competitors, get recommendations for...
Looking for more search marketing news? Visit SearchEngineLand.com
