Marketing Day: Update on industry ID resolution, mobile ad receptivity, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Amy Gesenhues | Jan 18, 2019 at 4:05 pm ET
7 inspiring B2B marketing campaigns
The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign...
Consumers receptive to mobile ads while watching TV, before bed
Aki Technologies' survey also found a generational shift in how consumers pay attention to...
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO...
How to make your content more accessible to the visually impaired
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search...
Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
In 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers...
Crawl, walk, run and fly: The 4 stages of scaling website analytics
It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process....
Here’s why you should take a deep dive into data to optimize your conversions
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for...
How are marketers using IoT in 2019?
Tell us your IoT plans in our short poll; we'll share the answers in a future...
Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video
Many are asking if Gillette's commentary on toxic masculinity is too controversial. The answer will come when sales are...
New report: B2B digital transformation is more focused on customers than on efficiency
A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer...
What is identity resolution?
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
The ad industry continues its quest toward fewer cookies and more consistent user IDs
The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide...
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few...
What working with tech brands taught me about the future of agencies
As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to...
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Facebook confirms searches performed off the platform do not influence Facebook search results
The company issued an explainer on how Facebook search...
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy...
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer...
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google...
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