3 steps to signing more clients
How agencies can use marketing automation to build their brand and acquire new...
Digital Marketing Depot | Apr 19, 2019 at 12:56 pm ET
New customer acquisition vs. retention: 7 best practices for search
Here’s how retailers should map their audience strategy for new-versus-returning customers to...
Here’s how to get the most out of your marketing analytics investment
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on...
How National Public Radio reinvented itself for an on-demand audience
At MarTech West, NPR's Meg Goldthwaite highlighted how agile the news organization has become in developing different listening formats for...
Here’s how digital word of mouth and search have converged
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer...
Window shopping 2.0: How visual search is revolutionizing digital fashion retail
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive...
A Facebook voice assistant may have buy-in from marketers – but will users want it?
Facebook may be working on a voice assistant, coinciding with the company's decision to drop the price of its Portal voice chat device by 50...
Why Netflix may have to introduce ads and how TV is becoming a programmatic medium
Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV...
Explore the SMX Advanced agenda
Seasoned search marketers like you are attending SMX® Advanced for elite, actionable SEO and SEM tactics that drive real results. We’d love...
AI-powered surveys: Hyped or helpful?
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really...
Building and scaling global SEO Centers of Excellence
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do...
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right...
Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high
January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack....
MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer...
AdStage launches Google Sheets add-on for cross-channel campaign data
Advertisers can import data from multiple search and social adverting channels with one...
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data...
Salesforce will acquire Salesforce.org for $300 million
Salesforce announces $300 million acquisition of Salesforce.org. The deal could drastically redefine the relationship between Salesforce and its...
Looking for more martech news? Visit MarTechToday.com
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon...
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy...
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
Looking for more search marketing news? Visit SearchEngineLand.com