Marketing Day: Facebook TV, YouTube ad metrics, native ad tests
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit...
Facebook: Coming to a TV near you?
The company is rumored to be working on a device under the name Project Ripley to launch next...
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks....
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Last call! Secure your seat at SMX East now
Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in...
Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
What's new and striking about this survey is the runaway gap between Amazon and everyone else....
Facebook opens Audience Network SDK beta program for developers, publishers
Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising...
Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now...
Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
14 million users had names, contact details, bio information, location and search history stolen, among other details. ...
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign...
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for...
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in...
Braze launches an app ecosystem with more than 45 integrations
Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel...
Semcasting unveils ‘first self-serve deterministic attribution platform’
Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional...
Looking for more martech news? Visit MarTechToday.com
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer...
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google...
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making moves to Amazon...
Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes...
How to create a style guide for your SEO content writers
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the...
Looking for more search marketing news? Visit SearchEngineLand.com
