The Dummies Guide to Enterprise Customer Data Platforms demystifies in straightforward terms customer data platforms and how they can empower...
Measuring five core components go a long way in achieving success on Amazon. Here's...
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and...
Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing?...
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off....
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your...
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box?...
Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and...
The reporting automation and analysis solution offers views and creative performance data not available natively in Google Ads....
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. ...
The site is continuing to build out its performance-driven advertising options for marketers....
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app...
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...
The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily...
Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for...
The UK-based firm says this is the first such automated solution for affiliate links on AMP...
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Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get...
The report offers an in-depth review of the market, tips on the buying process and 18 vendor...
The company issued an explainer on how Facebook search...
Users no longer have to go to their Google Account page to access privacy...
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
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