Marketing Day: YouTube takes down 8M videos, Facebook’s authorization process & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
7 ways protections for online content are being eroded
Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for...
Facebook now letting users appeal posts that were removed for violating content standards
For the first time ever, Facebook has published the guidelines its internal teams use to decide what content is allowed on the site....
YouTube removed more than 8M videos for violent & extremist content during Q4 2017
YouTube says it's making strides in protecting viewers from abusive content, but brand safety is still not 100%. ...
Sharpen your digital marketing skills with an SMX Advanced workshop
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is...
Facebook opens Authorization tab in Page settings for advertisers running political ads
While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete...
Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Facebook gives creators new ways to monetize videos, while pushing more users to Watch
The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon...
Creating Landing Pages That Convert
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be...
Waze and Carto team up for location-based urban intelligence
The program will provide a mix of historical, real-time predictive traffic and movement data to...
Steering digital messaging with behavioral science insights
Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern...
Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist...
Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Making the inbox spring to life at last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up....
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially...
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data...
Facebook to change terms of service for members outside Europe ahead of GDPR
The company says that despite the timing of the move, all users will have the same data privacy...
MarTech Today’s GDPR guide for marketers is now available
We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy...
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented...
Looking for more martech news? Visit MarTechToday.com
Are your ads pointing to the right domain? Here’s a script to find out.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10...
Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google's Dynamic Search Ads. He shares why he feels the ad program doesn't hold a candle...
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their...
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