Brand safety: Balancing risk and opportunity for your organization
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business'...
Personalization gains wide adoption, but marketers can do better [Report] While the right tools may be in place, marketers' use of individual data sources for personalization is low. by Jennifer Cannon
Brand safety: Balancing risk and opportunity for your organization
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business'...
Instagram to begin removing “Like” counts for U.S. users as early as this week
The change could shake up influencer marketing and the ways brands measure...
Instagram to begin removing “Like” counts for U.S. users as early as this week
The change could shake up influencer marketing and the ways brands measure...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
Jivox debuts first-party identity solution to power ad personalization
Hybrid cloud container technology allows data collection to reside on brand domains without third-party...
Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
The social media marketing week in review: A round up of news and announcements you may have...
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product...
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical...
Email marketing: Infrastructure intelligence
To ensure emails are delivered as intended, marketers may need to wade into the technical...
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs....
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs....
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Invalid traffic is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a...
The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
Invalid traffic is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a...
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce
SMBs can upload images, price lists and links for all their products or services....
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce
SMBs can upload images, price lists and links for all their products or services....
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season...
Let’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost...
Let’s kill the hourly rate: We are leaving money on the table
Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost...
Twilio study finds consumers prefer email and text when communicating with brands
An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...
Twilio study finds consumers prefer email and text when communicating with brands
An overwhelming majority of consumers report that they are annoyed by the current communications they receive from...
Is it time to add a Journey Manager to your customer experience team?
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers....
Is it time to add a Journey Manager to your customer experience team?
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers....
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
Understand the legal disclosure requirements for your social influencer campaigns....
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
Understand the legal disclosure requirements for your social influencer campaigns....
Pro Tip: Don’t add new services reactively
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t...
Pro Tip: Don’t add new services reactively
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t...
Search Marketing Expo is next week. Will I see you there?
Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the...
Search Marketing Expo is next week. Will I see you there?
Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the...
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents....
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents....
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
SAP announces secure, scalable business-to-business solutions for marketers
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Looking for more martech news? Visit MarTechToday.com
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
Google extends Shopping ads to more YouTube inventory
Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved...
More of merchants’ ad budgets going to product ads on search and social channels
Product ad spend growth on social outpaced search in the third quarter, Kenshoo...
More of merchants’ ad budgets going to product ads on search and social channels
Product ad spend growth on social outpaced search in the third quarter, Kenshoo...
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix...
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix...
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big...
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big...
Looking for more search marketing news? Visit SearchEngineLand.com