Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better...
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better...
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for...
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for...
Here are a few best practices using well-known commercials from the past to illustrate the new demands on...
Here are a few best practices using well-known commercials from the past to illustrate the new demands on...
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient...
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient...
Marketers report seeing noticeable problems as far back as last November when the platform suffered an outage days before Black Friday....
Marketers report seeing noticeable problems as far back as last November when the platform suffered an outage days before Black Friday....
The TrustArc survey found confusion or ambivalence about whether GDPR privacy regulation has been...
The TrustArc survey found confusion or ambivalence about whether GDPR privacy regulation has been...
Apps developed in the new Datorama platform will also be available to customers in the Salesforce...
Apps developed in the new Datorama platform will also be available to customers in the Salesforce...
PubMatic's Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019...
PubMatic's Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019...
Smooch was among the first WhatsApp Business...
Smooch was among the first WhatsApp Business...
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you...
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you...
Airship examined mobile app permissions data from more than 700 million users...
Airship examined mobile app permissions data from more than 700 million users...
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months....
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months....
Exceptional modern marketing depends on blending talents and capabilities of many individuals and departments: tech, design, sales, customer...
Exceptional modern marketing depends on blending talents and capabilities of many individuals and departments: tech, design, sales, customer...
76% believe physical stores provide a better shopping experience....
76% believe physical stores provide a better shopping experience....
The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales...
The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales...
The solution provides tools for measuring customer sentiment, among other important call...
The solution provides tools for measuring customer sentiment, among other important call...
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns....
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns....
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more...
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more...
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely...
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet...
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May...
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the...
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
Looking for more martech news? Visit MarTechToday.com
Join us on June 4 when the winners are announced at SMX Advanced in...
Join us on June 4 when the winners are announced at SMX Advanced in...
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the...
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the...
The redesign and new features aim to lure shoppers away from...
The redesign and new features aim to lure shoppers away from...
The company also announced a new Google Shopping experience that aspires to be more competitive with...
The company also announced a new Google Shopping experience that aspires to be more competitive with...
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon...
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon...
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