Check out the MarTech preview!
Twice a year, I face a dilemma. Presented with hundreds of nominated speakers and topics for an upcoming MarTech® conference, I have to choose...
Scott Brinker | Feb 18, 2019 at 5:18 pm ET
What the big mobile app players will be doing (more of) in 2019
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more...
‘The Dummies Guide to Enterprise Customer Data Platforms’
The Dummies Guide to Enterprise Customer Data Platforms demystifies in straightforward terms customer data platforms and how they can empower...
How strong is your Amazon ‘health?’
Measuring five core components go a long way in achieving success on Amazon. Here's...
‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and...
The MarTech agenda… and 7 more reasons to attend
Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing?...
Google rolls out ‘interpreter mode’ for Home and smart displays
Users invoke the feature in one of several ways and it keeps going until you verbally turn it off....
Identity management investment can pay off, and here’s how
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your...
5 hurdles RCS messaging has to overcome for universal adoption
What's the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box?...
Report: Apple buys voice tech platform PullString
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google...
New report: Most companies have ‘orphaned’ SaaS apps in their stacks
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Kochava launches deterministic attribution for mobile web
The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app...
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and...
Looking for more martech news? Visit MarTechToday.com
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get...
MarTech Today Research: A marketer’s guide to enterprise SEO platforms
The report offers an in-depth review of the market, tips on the buying process and 18 vendor...
Facebook confirms searches performed off the platform do not influence Facebook search results
The company issued an explainer on how Facebook search...
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy...
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the...
Looking for more search marketing news? Visit SearchEngineLand.com