Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted....
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across...
The feature allows users to make purchases without leaving the app....
We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important as the quality of the...
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data....
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor...
CabinetM reports content marketing technology is the sixth most popular layer within client martech...
Attend MarTech® with a FREE Expo+ pass to demo 100+ marketing technology solutions in one place. Skim for an hour, come for a day, or invest...
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising...
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal...
Incorporating analytics into your work isn't as challenging as you might think once you find the right resources (and many are...
Consumers shopping on Amazon, and other online retailers, want more information on product pages, including multiple photos and...
WhatsApp will now be led by Will Cathcart and Fidji Simo, who previously oversaw Facebook's video efforts, will head the Facebook...
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller...
We're asking you to help us compile marketer's pain points into the mother of all...
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
The extension of the ads.txt standard is designed to address specific needs of ad-supported...
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and...
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McDonald's campaign showed drivers in-car ads that mirrored...
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Coming in April, Policy manager will be the central spot to manage policy...
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
See how your site stacks up against competitors, get recommendations for...
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