Unilever stops working with digital media influencers who buy followers
The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this...
Marketing Day: Facebook to limit weapon accessory ads, CMP’s and more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Facebook to limit weapon accessory ad targeting to users 18 & over
Starting June 21, advertisers promoting weapon accessories will have to restrict ad audiences to users 18 years and older. ...
How researching B2B influencers can deliver actionable intelligence
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign....
Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
The five facets of media
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain...
Facebook’s head of communications & public policy is leaving the company
Elliot Schrage, who has led communications around Facebook's response to the Cambridge Analytica scandal, has been with the company for 10...
Find the right marketing automation software for your business
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
How does Yelp’s review solicitation penalty work?
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for...
Report: 52% of millennials want retailers to mirror their values
Survey from Euclid shows components that fuel favorable brand perception....
MarTech Landscape: What is a consent management platform (CMP)?
The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent...
Martech + Ad tech, Part 1: The tools to transform insight into action
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now...
Is your customer the unifying thread? How to do martech right
How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how...
NYIAX partners for the first outside instance of its patent-pending asset exchange
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of...
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the identity resolution provider is now providing a similar service for...
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Google announces new features for retail advertisers at SMX Advanced
A new local inventory ad unit for GDN and product pricing benchmarks are among the...
Supercharging your SEO with AI: Insights, automation and personalization
The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers...
Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner...
How to determine if you’ve been hit by negative SEO
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...
Building links in boring industries
Fresh out of ideas on how to build links to a dull site? Contributor Jeremy Knauff walks us through his process for creating a successful...
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