Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper...
Report: Traditional methods of personalization don’t work for millennials and Gen Z
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen...
Marketing Day: Google collecting data in off-mode, transactional emails & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
Unlocking the full potential of transactional emails
Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line....
7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
AP: Google collects location data when ‘Location History’ is turned off
Google says it tells users exactly what it's doing. It does, though some of the information is buried....
Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
‘Martech’ is more than software. It’s a tribe. Join us in Boston.
“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the...
Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the...
The science of storytelling
The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter...
Facebook to reveal country of origin behind Pages
New authorization for Pages "with large US audiences" will prevent posting by those who decline to complete the process....
Aivon launches blockchain-based protocol for ‘first decentralized video search engine’
The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated...
Blippar launches indoor visual positioning system to anchor AR
Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate...
Earned media platform Cision adds image tracking with ShareIQ purchase
ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly...
Salesforce promotes COO Keith Block to co-chief executive
The former Oracle executive will share leadership with chairman and co-founder Marc...
The United States finally starts to talk about data privacy legislation
Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to...
Looking for more martech news? Visit MarTechToday.com
Link-building tools you may not know about
Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and...
How to rev up your page speed for better website performance
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points...
Structuring paid search campaigns: Segmentation vs. aggregation
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will...
The ultimate guide to using Bing Webmaster Tools – Part 2
In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites,...
How Bing is enhancing search and apparently growing as a result
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog...
Looking for more search marketing news? Visit SearchEngineLand.com
