Get the most important digital marketing news each day.
10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach.
Spring conference season is in full swing, and I’ve had my mind blown several times already — not from amazing presentations (although there were several), but from conversations with business owners and newbies in the marketing world.
Case in point: At an automotive conference, I talked to a dealer who had deleted his dealership’s Facebook and Twitter accounts on the advice of his SEO provider. He said they told him it wasn’t good for him to have an open forum where customers could say whatever they wanted about his business. I pointed out that the customers would still be out there, even if his dealership wasn’t… and he agreed! He said he thought that sounded weird, but he shrugged and figured his SEO guy knew what he was doing.
I’ve talked to far too many business owners this spring who feel like they’re getting fleeced by their SEO providers. I’ve talked to far too many marketers who have just started off in the field who don’t know how to judge the value of the work their employer provides. Those conversations are scary, and they’re happening far too often.
I thought I’d take a look at some red flags and warning signs with this week’s article here. While I’m stepping up on my soap box to preach, I’m also taking a step back and looking at the SEO industry without any preconceived notions.
(Note: Yes, most of us are legitimate SEOs and marketers who know what we’re doing and do everything we can to help our clients. This post isn’t meant for y’all — sorry. This post is for the business owners and the noobs in the industry.)
Following are 10 red flags which signal that you may be dealing with a shady SEO provider….
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.