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My 12 most important SEO metrics to monitor

How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.

John Lincoln on December 1, 2017 at 4:40 pm

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics.

Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.

But which metrics are the most important to track? Here are 12 that stand out from the pack.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

John Lincoln

John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book Digital Influencer, A Guide to Achieving Influencer Status Online. Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to household names, and has won awards in SEO, CRO, analytics and Social Media. In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Inc. Magazine, CIO magazine and more.