15 PPC pro tips for writing text ads

Pauline Jakober on
  • Categories: A-From SEL, Channel: SEM, Column: Paid Search
  • While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction to your brand — and we all know how important first impressions are!

    Additionally, you need your ad to accomplish certain things. You want to grab attention, communicate your message clearly and get qualified prospects to click — all while staying within character count limits and other restrictions.

    So, how do you write a great text ad? Here are 15 tips for getting it done right.

    [Read the full article on Search Engine Land.]


    About The Author

    Pauline Jakober
    Pauline Jakober is CEO of Group Twenty Seven, a boutique online advertising agency specializing in the Google AdWords and Bing Ads networks. As a Google AdWords Certified Partner, Jakober and her team practice cutting edge paid search strategy and management for clients across many industries.