2014 E-Commerce Sales Up 10% Or More For Majority Of Online Retailers [Survey]
Among survey respondents, 74% reported double-digit increases, with 27% seeing more than a 25% increase compared to 2013.
According to Shop.org’s “State of Retailing Online 2015” survey, a majority of the retailers polled said they experienced online sales growth in the double-digits last year.
Among 71 retailers surveyed, 74 percent said their 2014 web sales climbed 10 percent or more compared to 2013, and 27 percent of respondents said they experienced more than a 25 percent increase in online sales.
The report was created in conjunction with Forrester Research to gauge e-commerce growth and determine key initiatives as defined by online retailers. While survey responses were limited, nearly half of the 71 respondents represented large multichannel companies that generated $1 billion in overall sales.
When asked how gross online sales for 2014 performed compared to 2013, three-percent said sales were flat and only five-percent reported a decrease in sales.
How have your gross online sales (top line) for fiscal year 2014 performed relative to fiscal year 2013?
(Source: “The State of Retailing Online 2015,” a Shop.org study conducted by Forrester Research.)
Along with e-commerce sales, the survey shows many respondents reported increases in a number of areas, including site conversion rates, repeat customer rates and average order values. Of the survey participants, 71 percent reported a rise in website conversion rates, 52 percent said their repeat customer rate was up, and 46 percent said average order values increased, with the average dollar amount for AOVs totaling $171.
Forty-six percent of respondents claimed new customer acquisition cost per order was also up, costing an average of $51.