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The 2018 ad tech predictions you didn’t expect to see

Martech and ad tech are here to stay, but it's not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.

Lewis Gersh on December 18, 2017 at 2:19 pm

We see a lot of prediction pieces every season, and they’re often similar in tone: “This will be the year of mobile!” “Digital will pull in more than TV in 20XX.” These positive predictions are spun to make everyone feel optimistic about the future of the industry, to ensure that we’re able to communicate that positivity to our brand and agency clients who — upon seeing the bright future of the space — will feel confident in spending more, more, more!

Well, I’m not that guy and these aren’t those predictions. While I’m confident that digital ad tech and martech are here to stay, I can’t say 2018 is going to be the best year ever. I think it will be a pivotal year, and a year that sets us on a better path, but I think you’re going to have to buckle your seatbelts, because the road to that “better path” will be a rocky one.

Without further ado, here are those less-than-rosy predictions:

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Lewis Gersh

Lewis Gersh is founder and CEO of PebblePost, guiding corporate strategy and company vision with over 20 years of board and executive management experience. Prior to PebblePost, Lewis founded Metamorphic Ventures, one of the first seed-stage funds, and built one of the largest portfolios of companies specializing in data-driven marketing and payments/transaction processing. Portfolio companies include leading innovators such as FetchBack, Chango, Tapad, Sailthru, Movable Ink, Mass Relevance, iSocket, Nearbuy Systems, Thinknear, IndustryBrains, Madison Logic, Bombora, Tranvia, Transactis and more. Lewis received a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law. Lewis is an accomplished endurance athlete having competed in many Ironman triathlons, ultra-marathons and parenting.