Good morning, how does your marketing salary stack up to your peers in the U.S.?

A few weeks ago, we took a look at marketing salaries through a global lens, examining how our industry earnings stack up around the world. In the latest analysis of our 2019 Marketing Salary Survey, we explore marketing salaries in the U.S., highlighting key income trends, identifying disparities, and directing attention to the roles that are shifting within our digital industry. Some of our findings include the growth in digital and e-comm marketing roles, the compensation distribution among seasoned marketing veterans, and a break down of annual base salaries by U.S. region.

Of the 673 survey respondents across the U.S., 26% reported earning a base salary between $50,000 – $74,000, while nearly a quarter of respondents reported a range of $75,000 – $99,000. Just 6% of respondents reported making more than $200,000 annually. Interestingly, more than half (53%) of respondents said they work in digital marketing or e-commerce marketing roles – a 14% increase from last year’s survey findings. We expect that number to continue climbing as digital technology matures and roles expand.

Starting on August 19, Facebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. The social platform will shift from the current 2:3 aspect ratio to a new 4:5 ratio, which means advertisers and social media managers will need to prepare. The new 4:5 aspect ratio will cause ads to be reduced to fit the new design with fewer lines of text. Any media that exceeds the 4:5 ratio will be masked on Facebook’s mobile News Feed, so plan accordingly.

Most digital marketers would agree that anonymous user data is the bane of data unification. But customer data platform mParticle is introducing a new API that aims to help marketers solve that problem by delivering improved data accuracy and control. mParticle’s new user aliasing API is designed to allow users to automate the process of merging anonymous user data (such as from users logged out of a website) into customer profiles. Tying in the new data set could help marketers develop a more holistic customer profile with a deeper understanding of their journey across multiple touchpoints. 

There’s much more to read below, including a Pro Tip on “future-proofing” your website’s UX and Google’s error-ridden political ad archives.

Taylor Peterson,
Deputy Editor

Pro Tip

Here’s why improving visual elements will help your UX

“As the population is slowly aging, some visual elements on the web pages should be enhanced to further improve the overall user experience,” explains Marco Bonomo of MediaCom London. “This includes: 1) Font families and font size both have a direct impact on readability. As a rule of thumb, 16px is generally considered a decent font size. Regarding the font families, it’s also good to remember to use decorative texts sparingly, for example highlighting just key points. 2) White space can be a good ally as well as it can make the text more legible, reducing the stress levels and improving the reader’s focus. 3) SEO image optimization recommends utilizing alt-attributes to add a descriptive context to the images, making the pages more SEO-friendly for search engines and helpful for a screen reader.”

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Creating landing pages that convert

Sponsored by Sharpspring

If you’re looking to gather leads for your business, you need to have a landing-page strategy. This guide is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way.

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Google Shorts

New York Times reports Google’s archive of political ads is “fraught” with errors

Last year, Facebook, Google and Twitter all launched searchable archives for political ads. The goal was to offer more transparency in response to interference from foreign governments during the 2016 U.S. presidential election. Now, more than a year later, The New York Times reports Google’s searchable archive is fraught with errors, failing to include the entire library of political ads bought via Google’s ad platform. 

“Several campaigns… have run ads in recent weeks that didn’t appear in the Google archive, people familiar with the campaigns’ ad-buying said,” reports the New York Times, “Such mistakes have occurred for presidential and congressional candidates in both parties.” A Google spokesperson told the New York Times that the company is constantly working to improve the report, and appreciates the feedback. 

Facebook was the first platform to launch a searchable archive of political ads in May of last year. Twitter followed suit the following month, launching its Ad Transparency Center that archived all ads on the platform, not just political ones. Google launched its archive of political ads last August, after enforcing an ID requirement from anyone purchasing political ads. 

What we're reading

We've curated our picks from across the web so you can retire your feed reader

Inside Amazon’s internal initiative to woo DTC brands – Modern Retail

Customer Journey Map: Why The CIO And CMO Must Collaborate – Forbes

The Great Failure of Facebook’s AI Content Moderation System – Gizmodo

WeWork CEO Adam Neumann has reportedly cashed out of over $700 million ahead of its IPO – TechCrunch

5 Ways Artificial Intelligence Improves Email Marketing – Practical Ecommerce

Brand Safety Is Not Synonymous With Quality – AdExchanger

YouTube Music now lets listeners switch seamlessly between audio and music videos – Official YouTube Blog