Good morning, {FirstName}, it’s that time of year again! 

Quarterly earnings reports are surfacing for public review, which means marketers and advertisers can snag a glimpse of performance insights from the marketing tools and platforms we use every day. Snap, the company behind Snapchat, is showing solid gains from the second quarter of 2019, reporting revenues of $388 million – a 48% year-over-year increase. Users also grew, with Snap reporting 13 million new daily active users joining the platform during the second quarter. After revenues dropped in 2018, Snap has turned the focus to its ad product to drive revenue, launching a host of new ad capabilities over the last year to give advertisers more programming options. 

Email marketing and analytics company Litmus announced a range of new updates, including new integrations with cloud partners like DropBox and Google Drive. The updates also contain enhanced privacy protections and improved email tracking. According to Litmus, the new features are designed to assist marketers throughout the entire email marketing lifecycle to enable greater efficiency and accessibility.

After the Federal Trade Commission (FTC) voted last month to charge Facebook with a seven-figure fine for violations of a 2011 consent decree, the FTC is now imposing a strict set of new privacy requirements for the social media giant. The privacy provisions are intended to “change Facebook’s entire privacy culture,” according to FTC Chairman Joe Simons, and will include an independent board privacy committee, compliance reviews for every new Facebook product, and personal liability for CEO Mark Zuckerberg. For marketers on the platform, the new provisions could further diminish Facebook’s access to data for ad targeting, including limitations around the use of phone numbers and third-party passwords.

There’s more news below, including a Pro Tip on optimizing your Google Ads platform for back-to-school season, and more. 

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

A well-groomed Google Ads account will help you dominate back-to-school season

“Within Google Shopping, make sure you are setting up your campaigns, ad groups, or product groups to isolate your top back-to-school items,” encourages Steve Costanza of Sidecar. “Review your past performance to pinpoint which items in your catalog will be most in demand. If your product feed doesn’t have the most accurate or descriptive product types, consider using a custom label to tag your seasonal products. The more granular your bidding structure, the more control you have over which products you promote. Within text ads, your campaigns are hopefully already grouped into themes. Rather than apply blanket adjustments to all your campaigns, bid up more selectively on keyword groups that represent your bestselling back-to-school products.”

Learn More »

 

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Indicators
 

Kenshoo: Paid ad spend up 37% year-over-year

The ad management platform Kenshoo has released its Q2 2019 Trends Report, highlighting spending growth across social, search and e-commerce channels based on its more than 3,000 advertiser and agency accounts. The company reports that paid ad spend is up 37% year-over-year, with a 7% lift since last quarter. 

Kenshoo’s data showed that social impressions were up 24% year-over-year, while social clicks dropped 12%. CPMs on social increased 10%. For Kenshoo’s e-commerce advertisers, Pinterest ads made up 37% of social spending, with impressions up 22% and clicks up 19% year-over-year on the social platform.

Download The Full Report »

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Why CMOs Should Be Thinking Beyond Acquisition  – CMS Wire

Where Is Your Video Strategy? – Forbes

eBay takes on Amazon with Managed Delivery, a fulfillment service for U.S. sellers – VentureBeat

First-Party Versus Third-Party Data: What You Should Know – Street Fight

Team Optimization: Easing The Tension Between Data Science And Marketing – AdExchanger

The Empowered Consumer: Navigating the New B2B2C Digital Landscape – Multichannel Merchant

Study: Mobile web usage overtakes time spent on Facebook by 3%  – Retail Dive

 
 
 
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